SBD/19/Sports MediaPrint All
The NFL, NBC Sports and IBM will jointly produce the official Super Bowl XXXII Web Site at www.superbowl.com. The site will launch December 20 and culminate with a live cybercast of the game on January 25. Superbowl.com will include: a virtual tour of cities hosting playoff games; audio and video coverage of all Super Bowl events; Jay Leno characters; a Super Bowl sweepstakes; a Super Bowl store; chats with NFL players and coaches; party guide/recipes; polls; trivia contests; and animated playbooks (NBC). The project will include an on-air and online cross-promotional campaign by NBC and the NFL (AD AGE DAILY, 12/19).
In his year-in-review column, NEWSDAY's Steve Zipay calls NBC and Turner's NBA TV contract the "Riskiest Deal" of the year, citing the NBA's "uncertain future with the retirement of one-man ratings machine Michael Jordan and a potential lockout or strike over a new [CBA]" (NEWSDAY, 12/19)....NBC renewed the French Open for two years, plus an option (Rudy Martzke, USA TODAY, 12/19).
The following lists ratings from last weekend's network events. All times are EST. CBS' basketball coverage included: CLEM-ILL and CSU-AZ. CBS' "Olympic Winterfest" was the Ladies Professional Figure Skating Championships. The numbers are gathered from the networks (THE DAILY).
EVENTDATENETTIMERAT/SHR PGA Tour: Diners Club Matches12/13ABC4:00-6:00pm1.7/4 World Team Skating Championships12/13CBS1:00-2:00pm1.8/6 NCAA Basketball: regional12/13CBS2:00-4:00pm1.5/4 NCAA Basketball: Duke-Michigan12/13CBS4:00-6:00pm2.2/6 "Fox NFL Special"12/13FOXnoon-12:30pm3.3/10 "NFL on Fox": Redskins-Giants12/13FOX12:30-4:00pm8.4/25 NFL on NBC pregame12/13NBC3:30-4:00pm4.7/13 "NFL on NBC": Steelers-Patriots12/13NBC4:00-7:00pm12.0/29 PGA Tour: Diners Club Matches12/14ABC3:00-6:00pm1.6/4 Jeep Eagle Downhill Skiing12/14CBS3:00-4:00pm1.3/3 "Olympic Winterfest"12/14CBS4:00-6:00pm3.7/8 "Fox NFL Sunday"12/14FOX12:00-1:00pm4.5/13 "NFL on Fox" Game One12/14FOX1:00-4:00pm11.0/28 "NFL on Fox" Game Two12/14FOX4:00-7:00pm11.7/24 "NFL on NBC" pregame12/14NBC12:00-1:00pm3.7/10 "NFL on NBC" (regional)12/14NBC1:00-7:00pm9.0/19
The following is a list of the top ten most watched cable channels of the year. Figures are based on average primetime audiences (N.Y. DAILY NEWS, 12/19).
CHANNELAVG. AUDCHANNELAVG. AUD 1) TNT1,606,000 6) Lifetime1,041,000 2) USA Network1,425,000 7) A&E923,000 3) Nickelodeon1,331,000 8) Discovery839,000 4) TBS1,304,000 9) Family Ch.741,000 5) ESPN1,089,000 10) CNN632,000
NC-based Total Sports "might be about to break into the big leagues," as the online sports information service has "attracted" $4M in private investment, signed up "several big-name clients," and is "making plans" to go public, according to Chris O'Brien of the Raleigh NEWS & OBSERVER. Total Sports Founder Frank Daniels projects that revenues will grow from $1.5M in '97 to $10M next year. Total Sports, with 57 employees, has outgrown its parent, Koz, which has only 20. Daniels also wants to take the company public in '99 (Raleigh NEWS & OBSERVER, 12/19).