Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
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The NFL, NBC Sports and IBM will jointly produce the official Super Bowl XXXII Web Site at www.superbowl.com. The site will launch December 20 and culminate with a live cybercast of the game on January 25. Superbowl.com will include: a virtual tour of cities hosting playoff games; audio and video coverage of all Super Bowl events; Jay Leno characters; a Super Bowl sweepstakes; a Super Bowl store; chats with NFL players and coaches; party guide/recipes; polls; trivia contests; and animated playbooks (NBC). The project will include an on-air and online cross-promotional campaign by NBC and the NFL (AD AGE DAILY, 12/19).
In his year-in-review column, NEWSDAY's Steve Zipay calls NBC and Turner's NBA TV contract the "Riskiest Deal" of the year, citing the NBA's "uncertain future with the retirement of one-man ratings machine Michael Jordan and a potential lockout or strike over a new [CBA]" (NEWSDAY, 12/19)....NBC renewed the French Open for two years, plus an option (Rudy Martzke, USA TODAY, 12/19).
The following lists ratings from last weekend's network events. All times are EST. CBS' basketball coverage included: CLEM-ILL and CSU-AZ. CBS' "Olympic Winterfest" was the Ladies Professional Figure Skating Championships. The numbers are gathered from the networks (THE DAILY).
EVENTDATENETTIMERAT/SHR PGA Tour: Diners Club Matches12/13ABC4:00-6:00pm1.7/4 World Team Skating Championships12/13CBS1:00-2:00pm1.8/6 NCAA Basketball: regional12/13CBS2:00-4:00pm1.5/4 NCAA Basketball: Duke-Michigan12/13CBS4:00-6:00pm2.2/6 "Fox NFL Special"12/13FOXnoon-12:30pm3.3/10 "NFL on Fox": Redskins-Giants12/13FOX12:30-4:00pm8.4/25 NFL on NBC pregame12/13NBC3:30-4:00pm4.7/13 "NFL on NBC": Steelers-Patriots12/13NBC4:00-7:00pm12.0/29 PGA Tour: Diners Club Matches12/14ABC3:00-6:00pm1.6/4 Jeep Eagle Downhill Skiing12/14CBS3:00-4:00pm1.3/3 "Olympic Winterfest"12/14CBS4:00-6:00pm3.7/8 "Fox NFL Sunday"12/14FOX12:00-1:00pm4.5/13 "NFL on Fox" Game One12/14FOX1:00-4:00pm11.0/28 "NFL on Fox" Game Two12/14FOX4:00-7:00pm11.7/24 "NFL on NBC" pregame12/14NBC12:00-1:00pm3.7/10 "NFL on NBC" (regional)12/14NBC1:00-7:00pm9.0/19
The following is a list of the top ten most watched cable channels of the year. Figures are based on average primetime audiences (N.Y. DAILY NEWS, 12/19).
CHANNELAVG. AUDCHANNELAVG. AUD 1) TNT1,606,000 6) Lifetime1,041,000 2) USA Network1,425,000 7) A&E923,000 3) Nickelodeon1,331,000 8) Discovery839,000 4) TBS1,304,000 9) Family Ch.741,000 5) ESPN1,089,000 10) CNN632,000
NC-based Total Sports "might be about to break into the big leagues," as the online sports information service has "attracted" $4M in private investment, signed up "several big-name clients," and is "making plans" to go public, according to Chris O'Brien of the Raleigh NEWS & OBSERVER. Total Sports Founder Frank Daniels projects that revenues will grow from $1.5M in '97 to $10M next year. Total Sports, with 57 employees, has outgrown its parent, Koz, which has only 20. Daniels also wants to take the company public in '99 (Raleigh NEWS & OBSERVER, 12/19).