Sponsorships Advertising Marketing

O COME ALL YE MARKETING NOTES

12.19.1997

          The Corel WTA Tour and Waterford Crystal have entered
     into a multi-year agreement which makes Waterford a Tour
     Corporate Partner beginning in '98.  Waterford will be
     designated as the "Official Crystal" of the Tour (WTA
     Tour)....Converse, which will introduce its new line of
     skateboard footwear in April, announced its title
     sponsorship of Slam City Jam, a three-day skate and music
     festival in Vancouver to be held May 1-3 (Converse)....The
     Marquee Group has been retained by Little League Baseball to
     consult on marketing and TV production (The Marquee Group).

PREVIOUS IVERSON AD CONTROVERSY CAME UPON A MIDNIGHT CLEAR NEXT 20TH ANNIVERSARY SPORTS SUMMIT SET FOR GOTHAM, JANUARY 14-15

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/12/19/Sponsorships-Advertising-Marketing/OCOME-ALL-YE-MARKETING-NOTES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/12/19/Sponsorships-Advertising-Marketing/OCOME-ALL-YE-MARKETING-NOTES.aspx