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SBD/18/Sponsorships Advertising Marketing
DEALS & DOLLARS: DELOITTE & TOUCHE RUNS WITH ONE OF ITS OWN
Published December 18, 1997
Deloitte & Touche's L.A. office will sponsor one of its staff accountants, Mariel Devesa, as she competes for the '97 Windsurfing World Championships in Australia beginning December 24. D&T will provide Devesa, the '97 U.S. Women's National Windsurfing Champion, with her competition expenses including transportation and lodging. Devesa's sails will display the Deloitte & Touche logo (Deloitte & Touche). HONDA BACKS L.A. MARATHON: For the third year in a row, American Honda Motor Company will be the presenting sponsor for the L.A. Marathon. Other sponsors for the March 29 marathon include PacifiCare/Secure Horizons, which will stage its Senior Walk, and the Southern CA Gas Co., which sponsors the Carbo Load Dinner, Finish Line Festival and Entertainment Centers (L.A. Marathon). ROPE WARRIORS: ME-based Yale Cordage, a manufacturer of braided rope, has signed a multi-year sponsor deal with "Young America," the N.Y. Yacht Club America's Cup Challenge. The deal makes Yale Cordage an Official Sponsor of the Cup Challenge and is the America's Cup team's Official Supplier of Cordage (Young America). RANSOM FOR STUDENT ATHLETES: The National Christian College Athletic Association (NCCAA) announced El Cajon, CA- based sports apparel company Ransom Athletic has become a sponsor of the NCCAA Student Athlete of the Week Award. Award Winners will now receive a T-shirt from Ransom as well as a certificate from the NCCAA (NCCAA).