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ESPN MAGAZINE CHARGES SI OF BEING A COPY CAT IN REDESIGN
Published December 16, 1997
Sports Illustrated "is planning major design changes and is mulling a monthly spinoff -- moves that ESPN officials characterize as defensive reactions to their forthcoming" ESPN Magazine, according to Jeff Gremillion of MEDIAWEEK. A Time Inc. exec said SI will unveil a new design "changing everything, from the cover logo to the length of columns." ESPN Senior VP & Exec Editor of ESPN Magazine John Walsh called the SI design changes "reacting to our prototype." Walsh also "charged" that the SI changes are "styled after an ESPN sample that has been shown to advertisers." SI Manager/TV & Business Publicity Robin Shallow "denied that the launch of ESPN or the title's prototype are factors in SI's new look." Shallow: "We do have plans for some exciting changes, but not a major re- design." Gremillion also reports that SI is "considering launching an oversized monthly spinoff" that would be "hipper than SI, for younger readers." SI's Shallow "would not confirm the spinoff discussions" (MEDIAWEEK, 12/15).