SBD/16/Sports Media

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  • "YOU CANNOT BE SERIOUS!": JOHNNY MAC THE SCRIBE?

              John McEnroe is looking for a publisher for his book,
         according Jacobs & Flamm of ENTERTAINMENT WEEKLY.  Sources
         said McEnroe's agent, IMG's David Chalfant, has "demanded" a
         $1M bid.  Chalfant said the book is not a tennis book, but
         rather, "a hybrid of Dennis Miller's 'Rants' and John
         Madden's insights into the sports world."  The book is
         tentatively titled "You Cannot Be Serious."  One editor on
         McEnroe: "He's charming and witty.  But there aren't many
         sports figures worth a million dollars" (EW, 12/19 issue).  
    
    

    Print | Tags: IMG, Media
  • ESPN MAGAZINE CHARGES SI OF BEING A COPY CAT IN REDESIGN

              Sports Illustrated "is planning major design changes
         and is mulling a monthly spinoff -- moves that ESPN
         officials characterize as defensive reactions to their
         forthcoming" ESPN Magazine, according to Jeff Gremillion of
         MEDIAWEEK.  A Time Inc. exec said SI will unveil a new
         design "changing everything, from the cover logo to the
         length of columns."  ESPN Senior VP & Exec Editor of ESPN
         Magazine John Walsh called the SI design changes "reacting
         to our prototype."  Walsh also "charged" that the SI changes
         are "styled after an ESPN sample that has been shown to
         advertisers."  SI Manager/TV & Business Publicity Robin
         Shallow "denied that the launch of ESPN or the title's
         prototype are factors in SI's new look."  Shallow: "We do
         have plans for some exciting changes, but not a major re-
         design."  Gremillion also reports that SI is "considering
         launching an oversized monthly spinoff" that would be
         "hipper than SI, for younger readers."  SI's Shallow "would
         not confirm the spinoff discussions" (MEDIAWEEK, 12/15). 
    
    

    Print | Tags: ESPN, Sports Illustrated, Media, Time Warner, Walt Disney
  • FSN TO DEBUT TWO NEW SPORTS SHOWS IN '98; FOX CASH FLOW UP

              Fox Sports Net will launch two sports news shows early
         next year, according to MEDIAWEEK.  "Goin' Deep," a weekly
         sports newsmagazine to air Sundays from 9:00-10:00pm, is
         scheduled to begin in February.  It will examine current
         sport issues.  "The Last Word" will begin in early January
         and will debate "the day's top sports stories."  It will air
         Monday-Saturdays at midnight (MEDIAWEEK, 12/15 issue).
              FOX TV: News Corp. VP/Finance William Sorenson said
         that Fox's TV stations will generate cash flow of about
         $650M for the FY ending next June.  He said that is up from
         roughly $400M in '96, a 62.5% increase, and puts Fox "on
         target" to reach $800M by '98 or '99 (MEDIA CENTRAL, 12/15).
    
    

    Print | Tags: News Corp./Fox, Media
  • MEDIA NOTES

              HEISMAN TALK: In N.Y., Steve Zipay, on Charles Woodson
         winning the Heisman Trophy and ESPN's coverage of the event:
         "You have to wonder how embarrassed ESPN was after airing an
         hour-long special Friday night: 'Peyton Manning: All Access
         Granted.'"  An ESPN spokesperson: "It was a long-range call,
         we didn't just whip it up on Thursday.  We made the decision
         at the beginning of the season to follow around a big name
         and do a diary" (NEWSDAY, 12/16).
              NOTES: NBC's Steelers-Patriots game Saturday drew a
         41.3/67 rating in Pittsburgh and a 32.6/58 rating in Boston
         (BOSTON GLOBE, 12/16)....In N.Y., Saturday's Redskins-Giants
         generated a local rating of 16.7.  Fox's Bucs-Jets game on
         Sunday earned a 19.7 local rating (N.Y. TIMES, 12/16).
         ...Going into this week, ABC's "MNF" was averaging a 14.8,
         "not drastically lower than the 16.4 of a year ago."  In
         Denver, Todd Phipers writes that ABC should get a ratings
         boost with the Broncos-49ers game and the Pats-Dolphins
         finale, both with playoff implications (DENVER POST, 12/16).
          
    

    Print | Tags: ABC, Denver Broncos, ESPN, Miami Dolphins, NBC, New England Patriots, New York Jets, News Corp./Fox, Pittsburgh Steelers, San Francisco 49ers, Media, Tampa Bay Buccaneers, Walt Disney, Washington Redskins
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