SBD/16/Sports Industrialists

NAMES IN THE NEWS

          MONTANA RETIREMENT CEREMONY: 49ers co-Owner EDDIE
     DEBARTOLO JR., was warmly greeted before his introduction of
     JOE MONTANA at last night's ceremony retiring No. 16 in San
     Francisco: "Joe Montana came on the scene as Sir Lancelot
     came into Camelot.  In behalf of the greatest fans in the
     NFL, in behalf of the greatest city in the world, this man
     has etched his place in NFL history as the greatest
     quarterback that has ever played the game."  Montana singled
     out DeBartolo, saying: "We love you, Eddie" ("MNF," 12/15). 
          OTHER NAMES: DEAN SMITH will be honored today as Sports
     Illustrated's "Sportsman of the Year" for '97 (NEWS &
     OBSERVER, 12/16)....CHARLES BARKLEY, on receiving acting
     opportunities: "They keep sending me scripts to read.  I've
     got plenty of movie offers" (HOUSTON CHRONICLE, 12/16).
     ...TROY AIKMAN and DARYL JOHNSTON signed a partnership with
     TX-businessmen JACK & JOEY MILNER for three Blockbuster
     Video stores in Irving and Coppell.  The company set up to
     operate the stores will be called Aikman/Milner
     Entertainment Partners (DALLAS MORNING NEWS, 12/16).  

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