Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Nike Files Flurry Of Tech Patent Suarez Talks Being First Foreign NASCAR Champ Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Liberty National To Sponsor Bayne's RFR Ride NASCAR Could Cut "Cup" From Sponsorship Adidas, Under Armour Inch Closer To Nike Johnson Basks In Championship Media Tour
SBD/16/Sponsorships Advertising Marketing
Published December 16, 1997
RACING: Thorn Apple Valley Premium Meats will sponsor Cale Yarborough Motorsports' Winston Cup Series Ford and become an "Official Marketing Partner for NASCAR's 50th Anniversary" during the '98 NASCAR season (NASCAR). NOTES: The Zest spot featuring the Rams' Craig "Ironhead" Heyward was featured in USA TODAY. Procter & Gamble VP Mark Schar said response to the spot "has been so positive that at least one sequel is planned." Schar: "We hope to get him to come on for one of the college bowl games. He's got a great personality and plays to the camera so well" (USA TODAY, 12/16)....Kevin Garnett's signature shoe from Nike -- tentatively titled Air Garnett -- should be available in stores sometime after the All-Star break. The shoes are expected to retail for "less than $100." On Monday, Garnett flew to Dallas for an advertising shoot for a Frito-Lay spot (STAR TRIBUNE, 12/16)....Reebok Dir of PR Dave Fogelson, on news the company will scale back its athlete endorser roster: "Athlete endorsers, while very important, are not the be-all or the end-all. There are other factors that seem to be playing a much bigger role in what kids will wear on their feet" (REUTERS, 12/15).