Manziel Signs Multiyear Deal With Nike Stewart Dishes On New Mobil 1 Web Series Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret U.S. Soccer Reveals World Cup Jerseys Reebok Rolls Out New Delta Logo Kurt Busch To Attempt Indy-NASCAR Double Wichita State Gets Better Nike Deal NASCAR's Brian France Sits For Q&A Nike Sponsored Every Olympic Hockey Team
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SBD/16/Sponsorships Advertising Marketing
Published December 16, 1997
RACING: Thorn Apple Valley Premium Meats will sponsor Cale Yarborough Motorsports' Winston Cup Series Ford and become an "Official Marketing Partner for NASCAR's 50th Anniversary" during the '98 NASCAR season (NASCAR). NOTES: The Zest spot featuring the Rams' Craig "Ironhead" Heyward was featured in USA TODAY. Procter & Gamble VP Mark Schar said response to the spot "has been so positive that at least one sequel is planned." Schar: "We hope to get him to come on for one of the college bowl games. He's got a great personality and plays to the camera so well" (USA TODAY, 12/16)....Kevin Garnett's signature shoe from Nike -- tentatively titled Air Garnett -- should be available in stores sometime after the All-Star break. The shoes are expected to retail for "less than $100." On Monday, Garnett flew to Dallas for an advertising shoot for a Frito-Lay spot (STAR TRIBUNE, 12/16)....Reebok Dir of PR Dave Fogelson, on news the company will scale back its athlete endorser roster: "Athlete endorsers, while very important, are not the be-all or the end-all. There are other factors that seem to be playing a much bigger role in what kids will wear on their feet" (REUTERS, 12/15).