Menu
Sponsorships Advertising Marketing

DESPITE NEW COMPETITION, GOODYEAR LOOKS TO STICK WITH NASCAR

          OH-based Goodyear "is no longer leading the tire race,"
     after being "overtaken in two of the world's three major
     circuits" by TN-based Bridgestone/Firestone Inc., according
     to David Adams of the AKRON BEACON JOURNAL.  Adams: "In
     head-to-head competition, Goodyear is getting run over. 
     Pulling out of Formula 1, and getting beaten in the two
     major Indy car circuits, Goodyear can rely -- at least for a
     while -- on its exclusive supplier agreement with the three-
     most popular NASCAR series, including" the Winston Cup.  The
     company's Winston Cup deal expires after the '99 season, and
     a renewal "could prove costly as other tire makers lick
     their chops at the chance to get in on the NASCAR marketing
     juggernaut."  Goodyear, however, "says it will do what it
     has to do to maintain its long-standing relationship with
     NASCAR" and the company's engineered products division has
     just signed a licensing agreement to be NASCAR's official
     supplier of belts and hoses (AKRON BEACON JOURNAL, 12/14).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/12/16/Sponsorships-Advertising-Marketing/DESPITE-NEW-COMPETITION-GOODYEAR-LOOKS-TO-STICK-WITH-NASCAR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/12/16/Sponsorships-Advertising-Marketing/DESPITE-NEW-COMPETITION-GOODYEAR-LOOKS-TO-STICK-WITH-NASCAR.aspx

CLOSE