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DESPITE NEW COMPETITION, GOODYEAR LOOKS TO STICK WITH NASCAR
Published December 16, 1997
OH-based Goodyear "is no longer leading the tire race," after being "overtaken in two of the world's three major circuits" by TN-based Bridgestone/Firestone Inc., according to David Adams of the AKRON BEACON JOURNAL. Adams: "In head-to-head competition, Goodyear is getting run over. Pulling out of Formula 1, and getting beaten in the two major Indy car circuits, Goodyear can rely -- at least for a while -- on its exclusive supplier agreement with the three- most popular NASCAR series, including" the Winston Cup. The company's Winston Cup deal expires after the '99 season, and a renewal "could prove costly as other tire makers lick their chops at the chance to get in on the NASCAR marketing juggernaut." Goodyear, however, "says it will do what it has to do to maintain its long-standing relationship with NASCAR" and the company's engineered products division has just signed a licensing agreement to be NASCAR's official supplier of belts and hoses (AKRON BEACON JOURNAL, 12/14).