Gordon To Step Away From NASCAR After '15 NASCAR Formally Unveils Retail Deal With Fanatics Ingersoll Rand Signs NASCAR Deal NASCAR Could Enter Into Longer Track Deals Mechanix Wear, NASCAR Renew Sponsorship NASCAR Defends HOF Tax Write-Off Charlotte Approves NASCAR HOF Debt Deal NASCAR's France Reiterates Domestic Violence Stance Charlotte Proposes Writing Off NASCAR HOF Loan Sources: Sprint Shelves NASCAR "Experience"
Upcoming Conferences and Events
SBD/16/Sponsorships Advertising Marketing
DESPITE NEW COMPETITION, GOODYEAR LOOKS TO STICK WITH NASCAR
Published December 16, 1997
OH-based Goodyear "is no longer leading the tire race," after being "overtaken in two of the world's three major circuits" by TN-based Bridgestone/Firestone Inc., according to David Adams of the AKRON BEACON JOURNAL. Adams: "In head-to-head competition, Goodyear is getting run over. Pulling out of Formula 1, and getting beaten in the two major Indy car circuits, Goodyear can rely -- at least for a while -- on its exclusive supplier agreement with the three- most popular NASCAR series, including" the Winston Cup. The company's Winston Cup deal expires after the '99 season, and a renewal "could prove costly as other tire makers lick their chops at the chance to get in on the NASCAR marketing juggernaut." Goodyear, however, "says it will do what it has to do to maintain its long-standing relationship with NASCAR" and the company's engineered products division has just signed a licensing agreement to be NASCAR's official supplier of belts and hoses (AKRON BEACON JOURNAL, 12/14).