Sponsorships Advertising Marketing

GOLDEN NUGGET: BOBBY JACKSON TO ENDORSE NEW CONVERSE SHOE

12.15.1997

          Converse has selected Nuggets rookie G Bobby Jackson to
     take the place of Latrell Sprewell as a national endorser, 
     according to Dave Krieger of the ROCKY MOUNTAIN NEWS. 
     Jackson will film a TV spot for the company's newest
     basketball shoe -- the "Elevate" -- later this month.  The
     ad is scheduled to air nationally this winter to coincide
     with the shoe's February 1 introduction.  Krieger wrote that
     Jackson's "engaging personality and team-oriented attitude
     may have a lot to do" with Converse's selection.  Converse
     spokesperson Kellie Buckley said that the "Elevate" sneaker
     will retail for $75, but "declined to comment on whether the
     commercial would have come Jackson's way had Sprewell not
     been fired by Converse" (ROCKY MOUNTAIN NEWS, 12/12).

PREVIOUS BACK TO THE SHAQ: WILL REEBOK SCALE BACK ITS USE OF O'NEAL? NEXT MARKETPLACE ROUND-UP

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/12/15/Sponsorships-Advertising-Marketing/GOLDEN-NUGGET-BOBBY-JACKSON-TO-ENDORSE-NEW-CONVERSE-SHOE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/12/15/Sponsorships-Advertising-Marketing/GOLDEN-NUGGET-BOBBY-JACKSON-TO-ENDORSE-NEW-CONVERSE-SHOE.aspx