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GOULD MEDIA'S TELEVISION SPORTS RIGHTS '98 DUE OUT JANUARY 1

          Gould Media's TV Sports Rights '98 report will be     available January 1, 1998, making the latest rights     information available at the start of the new year.  The     fact that there are more buyers for sports programming than     there is in inventory has translated into huge rights deals     for key players and created a super-buoyant TV sports rights     marketplace.  The report analyzes the new NBA/NFL rights     deals as well as new pacts with the ACC, Big Ten and Pac-10     and assesses the growing impact of Fox Sports on the TV     sports rights marketplace.  Individual chapters include     Football, Baseball, Basketball, Hockey, Auto Racing, Soccer,     College Sports, Other Sports, the Olympics and Technology.      Additional coverage profiles  over 36 networks carrying     sports programming.  Price: $295 through December 31; $345     thereafter.  To order, call Gould Media at (207) 363-6037.

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