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MICKELSON SPECULATION ENDS AS HE RENEWS WITH YONEX, TITLEIST

          Phil Mickelson has agreed to multi-year extensions with
     Yonex and Titleist.  Mickelson, who has been affiliated with
     both companies since turning pro in '92, will continue to
     play Yonex clubs and will wear a Titleist glove, Foot Joy
     shoes and play the Titleist Professional 100 ball
     (Cornerstone Sports).  Although terms of the deal were not
     announced, "it had been speculated" that Mickelson's
     representatives were seeking a five-year deal worth "up to"
     $5M per year (ARIZONA REPUBLIC, 12/12).

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