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FRANCHISE NOTES

          MLB: The MLB Rangers are "stepping up their efforts to
     attract Hispanic fans" with an ad campaign and a special
     ticket information line.  The first Rangers TV ads aimed at
     Hispanics feature Ivan Rodriguez and Juan Gonzalez, while
     the information line gives callers ticket updates in Spanish
     (FT. WORTH STAR-TELEGRAM, 12/12)....In the wake of the
     Latrell Sprewell incident, Warriors Owner Chris Cohan "has
     become the Phantom Owner, vanishing for 10 days straight
     while his team burns," according to Ann Killion of the SAN
     JOSE MERCURY NEWS.  Killion wrote that while "everyone from
     Rush Limbaugh to the Los Gatos Lions Club has weighed in on
     the issue, Cohan has no words of comfort for fans, no public
     support for the coach he hired, nothing."  Killion: "This is
     wimpiness in the most extreme" (MERCURY NEWS, 12/11).
     ...Raiders Managing Partner Al Davis, on the Raiders' press
     release which criticized ABC's Al Michaels: "I don't write
     press releases.  The genesis is ... this guy [Michaels] took
     three hours of prime time in a premeditated attempt to knock
     the hell out of the Oakland Raiders. ... My only approach is
     that Al Michaels was out of line" (WASHINGTON POST, 12/12). 

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