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MEDIA NOTES

          CABLE: ESPN's '97 NASCAR Winston Cup ratings rose for
     the sixth straight year, averaging a 4.3 for 14 races
     (ESPN)....Classic Sports Network will be available in more
     than 1,000,000 new homes in MediaOne's Western, Central and
     Midwest regions of the U.S (CSN)....TNT will televise the
     Women's Sports Foundation's 18th Annual Salute to Women in
     Sports event by televising "Women & Sports ... Girls Can Do
     Anything" on Tuesday, December 2 at 11:00pm ET (TNT)....
     Boxer David Reid is about to "sign a long-term contract with
     HBO" (Michael Katz, N.Y. DAILY NEWS, 11/26).  
          ONLINE: NHL.com relaunched its redesigned online store. 
     The site carries more than 1,000 items, and can be accessed
     at nhl.com (NHL)....Russell Athletic launched its Web site
     at www.russellathletic.com.  Consumer information is the
     primary purpose for the site, with other features including
     a store locator and a contest section.  Russell has no plans
     to sell products directly over the Web (Russell Athletic).
     ...In Orange County, Barbara Kingsley writes on athlete-
     based fan sites on the Web, noting that "[w]hile it's
     difficult to provide a specific count, site monitors say fan
     [Web sites] for sports stars number in the thousands and are
     starting to challenge the all-pervasive Hollywood movie-fan
     sites (Barbara Kingsley, ORANGE COUNTY REGISTER, 11/26).
          GENERAL: In L.A., Lisa Dillman reviews the December
     issue of Conde Nast Sports For Women.  Dillman: "This
     publication was part Seventeen, Self, Sports Illustrated and
     Cosmopolitan, an odd mixture of sass and flash and,
     surprise, some thought-provoking material. ... This
     publication may eventually be the answer, but the December
     issue was not filled with solid, feature profiles" (L.A.
     TIMES, 11/26)....In Pittsburgh, WTAE-AM is switching to an
     all-sports format and on weekends, the station "might lean
     heavily on ESPN Radio" (Pittsburgh TRIBUNE-REVIEW, 11/26).

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