ABC's "NBA Saturday Primetime" Returns Twins Nix Midwest Music Showcase Cowboys Consider Buying E-Sports Team NASCAR HOF To Induct Three Team Owners Bellator Signs Jenn Brown To TV Contract G Fuel Energy Drink To Sponsor ELeague SB Advertisers Could Take More Measured Approach Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship Trump Began With Sports Long Before Politics
CBS will sell "roughly" $610M in advertising for the Nagano Winter Olympics, and between the network and its O&Os, "total profit may approach" $100M, according to Steve McCellan of BROADCASTING & CABLE. CBS TV Network President of Sales Joe Abruzzese said that CBS, to date, has sold $530M in ad sales with another $20M to be sold before the start of the Games. McClellan adds that CBS "may make a profit" of $30-40M on the Olympics, while the O&Os will sell about $60M in advertising, "virtually all of which falls to the bottom line." CBS also is selling the time for TNT's 50-hours of Olympic programming. CBS is "guaranteeing" a 19.7 primetime rating to advertisers, "far lower" than the 27.8 that the '94 Games drew. Also, "fewer advertisers are spending money." In '94, 95 advertisers spent $360M at the Lillehammer Games, while 33 advertisers are spending $530M for Nagano. Abruzzese said that the average price for a 30-second spot is about $500,000 but it could cost as much as $800,000 per unit (BROADCASTING & CABLE, 11/24 issue). THE NHL AT THE OLYMPICS: With some NHL players criticizing the personnel of teams participating in the Nagano Games, columnist Gare Joyce wrote, "The theory: With the five-ring pageantry, the NHL is staging its Olympic tournament as a coronation on ice. The reality: With its dissenters and power brokers the tournament will have a lot more in common with a political convention, which is to say, NHL business as usual. The consequences: The reality will be too plain to the viewers at home and to the keepers of the flame. As a result, the NHL will go to the Olympics only once" (GLOBE & MAIL, 11/22). In Boston, Kevin Paul Dupont called on players to end disputes, and added that the NHL "needs the Olympics, far more than the [NBA] ever needed its Dream Teamers. This is the NHL's chance to get its game in a fine romance with the world" (BOSTON GLOBE, 11/23).