SBD / 24 / EARLY SNOW BOOSTS CHANCES FOR STRONG WINTER SPORTS SEASON

SBD/24/The Back Of The Book

EARLY SNOW BOOSTS CHANCES FOR STRONG WINTER SPORTS SEASON

Published November 24, 1997

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          The MI Ski Industries Association estimated that adult
     skiers spent $218M during the '94-95 winter season while
     skiing in the state, the most recent season for which
     figures are compiled.  The average adult skier in MI spent
     $114.60 per day during a ski vacation.  The following is how
     MI skiers spent their money (DETROIT NEWS, 11/24): 
          
          

  
 
    RETAIL: 
      
     
      
26%

    		
     
    ENTERTAINMENT:
     
      
10%

    		
  

  
 
    LODGING: 
      
     
      
18%

    		
    TRANSPORTATION:
     
      
9%

    		
  

  
 
    TICKETS: 
      
     
      
17%

    		
    SKI RENTAL:
     
      
4%

    		
  

  
 
    FOOD: 
      
     
      
14%

    		
    LESSONS:
     
      
2%
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