SBD/24/The Back Of The Book

EARLY SNOW BOOSTS CHANCES FOR STRONG WINTER SPORTS SEASON

          The MI Ski Industries Association estimated that adult
     skiers spent $218M during the '94-95 winter season while
     skiing in the state, the most recent season for which
     figures are compiled.  The average adult skier in MI spent
     $114.60 per day during a ski vacation.  The following is how
     MI skiers spent their money (DETROIT NEWS, 11/24): 
          
          
RETAIL:
26%
  ENTERTAINMENT:
10%
LODGING:
18%
TRANSPORTATION:
9%
TICKETS:
17%
SKI RENTAL:
4%
FOOD:
14%
LESSONS:
2%
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