WOMEN BECOMING COMFORTABLE IN THE SPORTS WORKPLACE
Published November 24, 1997
Under the header, "Women Finding Their Places As Big- League Power Brokers," Bruce Lowitt of the ST. PETERSBURG TIMES examined the "commonplace" of women in the upper- echelons of sports. Like their male counterparts, the women come from backgrounds as diverse as their positions, and "some -- perhaps most -- have experienced the sometimes subtle, sometimes blatant inequities of being a woman in what once was almost exclusively a man's world." ABC Sports VP/Programming LYDIA STEPHANS said the greatest resistance she meets "tends to come from men in their 50s and up who simply are more comfortable dealing with men." ELIZABETH PRIMROSE-SMITH, IBM's Dir of Worldwide Olympic & Sports Sponsorships, on how women approach their jobs differently than men: "We look more for a long-term solution to a situation, look for a win on both sides. We get frustrated when we can't get to that 'win-win,' when the other side is playing by different rules. Guys seem to think, 'If I let you get an inch, I've lost a foot'" (ST. PETE TIMES, 11/23).