SBD/24/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NIKE: Under the headline "This is 'The Right Thing,"
     NEWSDAY's Steve Jacobson called on Nike's top athletes "to
     take Magic Johnson's lead in community investment and break
     away" from Nike and start a shoe company that would employ
     U.S. workers.  Jacobson: "[Michael] Jordan is the Pied Piper
     leading kids to sneakers at $140 and more.  His nod to
     conscience is to announce that his next model will come out
     on Saturday so kids don't skip school" (NEWSDAY, 11/23). 
     Also in N.Y., Harvey Araton examined criticism aimed at Nike
     at the collegiate/university level and added that Jordan
     seems to be "looking into" allegations of Nike's labor
     abuses "the way Dennis Rodman is looking into having his
     tattoos removed.  Whenever the heat is put on the marketing
     tandem of Jordan and Nike, they usually rush to the studio
     and make another commercial" (N.Y. TIMES, 11/22).
          GEARING UP: In the initial hours after the NHL Columbus
     Blue Jackets debuted their new name and logo, JCPenney
     stores showed a 128% increase in sales in its "Simply for
     Sports" department.   After one week, the store's sales were
     up 32%, the highest total for JCPenney throughout the U.S.
     during this period (NHL).  NHL Enterprises President Rick
     Dudley: "We see these same strong merchandise sales figures
     during the Stanley Cup playoffs" (COLUMBUS DISPATCH, 11/22).
          NOTES: The T-Wolves Kevin Garnett and Stephon Marbury
     have shot a commercial for ESPN Magazine.  The two "gush
     about the new publication but ask ESPN to resist publishing
     a swimsuit issue."  Garnett then looks into the camera and
     says, "Totally nude" (STAR TRIBUNE, 11/24)....European Union
     Health Commissioner Padraig Flynn said Britain's insistence
     on exempting Formula One racing from any ban on tobacco
     sponsorship in sports "was impossible," strengthening the
     possibility that some European races "could be dropped from
     the Grand Prix circuit" (AP/INDIANAPOLIS STAR-NEWS, 11/21).

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