TYSON-HOLYFIELD II HELPS PPV INDUSTRY EXCEED $1B IN REVENUES
Published November 20, 1997
The PPV industry has surpassed the $1B mark this year for the first time, according to Scott Hettrick of the HOLLYWOOD REPORTER. Showtime Event Television's Mark Greenberg said that SET estimates gross revenues for the PPV industry will reach $1.27B this year and will cross the $1B barrier "even by excluding" the adult PPV market. Boxing PPV revenues generated $256M in '97. Hettrick reports that SET's second Mike Tyson-Evander Holyfield fight "accounted for 25% of all revenue from PPV events in 1997, nearly 40% of revenue from PPV boxing and about 10% of all PPV movie and event revenue excluding adult entertainment." Tyson- Holyfield II earned $100M in PPV revenues. Revenues from PPV events "hovered around" the $200M mark "for about five years" until '96 (HOLLYWOOD REPORTER, 11/20).