SBD/20/Sports Media

TYSON-HOLYFIELD II HELPS PPV INDUSTRY EXCEED $1B IN REVENUES

          The PPV industry has surpassed the $1B mark this year
     for the first time, according to Scott Hettrick of the
     HOLLYWOOD REPORTER.  Showtime Event Television's Mark
     Greenberg said that SET estimates gross revenues for the PPV
     industry will reach $1.27B this year and will cross the $1B
     barrier "even by excluding" the adult PPV market.  Boxing
     PPV revenues generated $256M in '97.  Hettrick reports that
     SET's second Mike Tyson-Evander Holyfield fight "accounted
     for 25% of all revenue from PPV events in 1997, nearly 40%
     of revenue from PPV boxing and about 10% of all PPV movie
     and event revenue excluding adult entertainment."  Tyson-
     Holyfield II earned $100M in PPV revenues.   Revenues from
     PPV events "hovered around" the $200M mark "for about five
     years" until '96 (HOLLYWOOD REPORTER, 11/20).  

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