Expectations High For NASCAR On NBC Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup Tennessee Unveils New Nike Uniforms ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Nike's Phil Knight Stepping Down In '16 Chargers, Raiders Meet With L.A. Officials Xfinity Series Audience Lower On Fox Sports
Published November 20, 1997
In N.Y., Richard Wilner previews the NFL TV rights negotiations. Westinghouse CEO Michael Jordan said that despite the record bidding expected for the rights, CBS would "play in the NFL. We can afford to play" (N.Y. POST, 11/20)....The CBC's coverage of the CFL Grey Cup drew 2.8 million viewers, falling below the average of three million recorded over the previous seven years (Toronto GLOBE & MAIL, 11/20). In comparison, the audience for Game One of the Red Wings-Flyers '96-97 Stanley Cup Finals drew 2.1 million last season (CP/EDMONTON JOURNAL, 11/20)....CBS Sports will broadcast the Nike Cup, an exhibition featuring Pete Sampras, John McEnroe, Jim Courier and Marcelo Rios, on December 21 from 2:00-3:00pm ET. The event, a benefit for the Tim and Tom Gullikson Foundation, takes place December 12 at the Rose Garden in Portland, OR (CBS Sports)....Since its debut November 1, Fox Sports World has averaged a 1.0 rating for weekend afternoons on N.Y.'s WPXN, the second- highest rated programming block in all dayparts on WPXN (Fox Sports Net). In related news, Bud Paxson launched the U.S.'s seventh TV network yesterday, calling his collection of over 70 stations, PAX NET. Paxson execs said that WPXN's contract to broadcast Fox/Liberty Sports will expire in August '98 and "probably won't be renewed" (N.Y. POST, 11/20)...Sports Marketing & Television Int'l (SMTI), a division of NY-based The Marquee Group, has been retained by the National Thoroughbred Racing Assoc. (NTRA) as its exclusive TV agency (The Marquee Group).