SBD/20/Sports Media

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              ESPNEWS will name the "ESPNEWSmaker of the Week" as
         selected by ESPN SportsZone users starting tomorrow.  The
         weekly segment will be aired during the 5:00-6:00pm ET
         ESPNEWS simulcast on ESPN2.  Three candidates for the top
         newsmaker will be named by ESPN personnel and voted on by
         Web users from Thursday at 3:00pm to Friday at 8:30am.  The
         selection will be announced later that day (ESPN).

    Print | Tags: ESPN, Media, Walt Disney

              CBS Sports will broadcast NASCAR's Winston Cup Pepsi
         400 live from Daytona Int'l Speedway in primetime beginning
         in '98.  The '98 Pepsi 400, to air from 8:00-11:00pm ET on
         July 4, marks the first time a network will broadcast an
         auto race live in primetime (CBS Sports).  CBS Sports
         President Sean McManus: "The popularity of NASCAR racing has
         really blown us out of the water in the television industry. 
         It gets bigger and better every year" (Juliet Macur, ORLANDO
         SENTINEL, 11/20).  McManus: "The only racing that would be
         successful in prime-time on the network would be Winston
         Cup.  What goes in prime-time has a direct relationship
         between ratings and ad sales.  No other sport demonstrated
         that like Winston Cup" (Milton Kent, Baltimore SUN, 11/20).

    Print | Tags: CBS, NASCAR, PepsiCo, Media, Viacom

              In N.Y., Richard Wilner previews the NFL TV rights
         negotiations.  Westinghouse CEO Michael Jordan said that
         despite the record bidding expected for the rights, CBS
         would "play in the NFL.  We can afford to play" (N.Y. POST,
         11/20)....The CBC's coverage of the CFL Grey Cup drew 2.8
         million viewers, falling below the average of three million
         recorded over the previous seven years (Toronto GLOBE &
         MAIL, 11/20).  In comparison, the audience for Game One of
         the Red Wings-Flyers '96-97 Stanley Cup Finals drew 2.1
         million last season (CP/EDMONTON JOURNAL, 11/20)....CBS
         Sports will broadcast the Nike Cup, an exhibition featuring
         Pete Sampras, John McEnroe, Jim Courier and Marcelo Rios, on
         December 21 from 2:00-3:00pm ET.  The event, a benefit for
         the Tim and Tom Gullikson Foundation, takes place December
         12 at the Rose Garden in Portland, OR (CBS Sports)....Since
         its debut November 1, Fox Sports World has averaged a 1.0
         rating for weekend afternoons on N.Y.'s WPXN, the second-
         highest rated programming block in all dayparts on WPXN (Fox
         Sports Net).  In related news, Bud Paxson launched the
         U.S.'s seventh TV network yesterday, calling his collection
         of over 70 stations, PAX NET.  Paxson execs said that WPXN's
         contract to broadcast Fox/Liberty Sports will expire in
         August '98 and "probably won't be renewed" (N.Y. POST,
         11/20)...Sports Marketing & Television Int'l (SMTI), a
         division of NY-based The Marquee Group, has been retained by
         the National Thoroughbred Racing Assoc. (NTRA) as its
         exclusive TV agency (The Marquee Group).

    Print | Tags: Anheuser Busch, Cablevision, CBC, CBS, CFL, Comcast-Spectacor, Detroit Red Wings, New York Liberty, NFL, Nike, Philadelphia Flyers, Media, Viacom

              The PPV industry has surpassed the $1B mark this year
         for the first time, according to Scott Hettrick of the
         HOLLYWOOD REPORTER.  Showtime Event Television's Mark
         Greenberg said that SET estimates gross revenues for the PPV
         industry will reach $1.27B this year and will cross the $1B
         barrier "even by excluding" the adult PPV market.  Boxing
         PPV revenues generated $256M in '97.  Hettrick reports that
         SET's second Mike Tyson-Evander Holyfield fight "accounted
         for 25% of all revenue from PPV events in 1997, nearly 40%
         of revenue from PPV boxing and about 10% of all PPV movie
         and event revenue excluding adult entertainment."  Tyson-
         Holyfield II earned $100M in PPV revenues.   Revenues from
         PPV events "hovered around" the $200M mark "for about five
         years" until '96 (HOLLYWOOD REPORTER, 11/20).  

    Print | Tags: Showtime, Media
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