SBD/19/Sports Media

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              ESPN, which had two sets on the floor of the Phoenix
         Civic Plaza, "scored heavily" during yesterday's MLB
         Expansion Draft, according to Jim Gintonio of the ARIZONA
         REPUBLIC.  Gintonio: "Tuesday's major league expansion draft
         was a slick and professional job, just what you would
         expect."  Gintonio: "A big part of [ESPN's] success comes
         from its light-hearted approach.  So why doesn't someone tell
         Peter Gammons to lighten up a bit? ... There's no doubting
         his knowledge, but the guy needs to act like he's having a
         little bit of fun."  Gintonio also credits Fox Sports
         Arizona, which focused on the D'Backs, with maintaining "a
         good flow" during its coverage (ARIZONA REPUBLIC, 11/19).

    Print | Tags: Arizona Diamondbacks, ESPN, MLB, Media, Walt Disney

              CA-based IDG Books Worldwide is publishing "Hockey For
         Dummies" written by longtime hockey analyst John Davidson. 
         "Hockey For Dummies," a licensed publication of the NHL,
         includes coaching advice on training and strategies for the
         game; offers tips for beginners playing the sport; and hints
         for viewers watching on TV and in person (NHL).
              BIRD CLIPPED? Pacers Coach Larry Bird "nixed a $200,000
         advance" for "Full Court Press," a book about his first year
         as a coach, "because the offer wasn't lucrative enough,"
         according to ENTERTAINMENT WEEKLY.  Bird's agent Frank
         Weimann said his client "deserves big money," but added that
         he "counseled his client to take the offer" (EW, 11/21). 

    Print | Tags: Indiana Pacers, NHL, Media

              RATINGS: HBO's "Don King: Only In America" earned a
         9.9/15 rating last Saturday, beating all broadcast networks
         from 8:00-10:00pm ET (N.Y. POST, 11/19)....USA TODAY's
         Michael Hiestand reports that Tiger Woods' TV "impact
         continues," as TBS' golf "Grand Slam" on Monday night
         received a 1.3 overnight rating, up 18% from '96 (USA TODAY,
         11/19)....SRI's SMART TV ratings service was profiled by
         Valerie Block in this week's CRAIN'S N.Y. BUSINESS.  Block:
         "While hardly a threat yet, the budding service is gaining
         credibility. ... SMART is already forcing Nielsen, which
         annually takes in $350 million for its services, to be more
         responsive."  Block writes that SMART "will need to raise"
         more than $100M, and that observers "doubt that money will
         ever materialize" (CRAIN'S N.Y. BUSINESS, 11/17 issue).
               WEB: Wall Street Sports, at,
         was profiled in today's WALL STREET JOURNAL.  More than
         17,000 people have joined the game where "investors" can buy
         and sell shares of athletes (WALL STREET JOURNAL, 11/19).
         ...InterZine Productions launched The Mountain Club -- the
         World Wide Web's first year-round membership program for
         skiers, snowboarders, mountain bikers and other mountain
         sports enthusiasts.  The membership is accessible via
         InterZine's sports-specific sites.  InterZine publishes THE
         SPORTS BUSINESS DAILY (InterZine)....UPS has launched its
         World Wide Web site dedicated to the company's Olympic
         sponsorship.  The site is (UPS).

    Print | Tags: HBO, Media, Turner Sports, UPS
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