Sponsorships Advertising Marketing

SGB OFFERS ITS ANNUAL "STATE OF THE MARKET"

11.19.1997

The current SGB features its second-annual market-by- market look at the sporting goods industry, which includes a breakdown of the top vendors in certain categories and their projected U.S. sales for this year. THE DAILY continues to highlight some of these numbers: Today, we focus on the Top 20 Active Apparel Companies. NOTE: '97 projected sales are industry estimates (SPORTING GOODS BUSINESS, 11/10 issue).

TOP 20 ACTIVE APPAREL COMPANIES
COMPANY	PROJ. '97 SALES	% +/- FROM '96	COMPANY	PROJ. '97 SALES	% +/- FROM '96
Nike	$1.6B	+33%	Jacques Moret	$81M	0%
Russell	$1.12B	0%	Tyr Sport	$75M	+35%
Champion USA	$508M	+13%	Umbro	$55M	-10%
Reebok	$384M	+20%	Starter	$45M	+10%
adidas	$367M	+50%	Weekend Exerc.	$40M	0%
Auth. Fitness	$323M	+99%	Pearl Izumi	$30M	+25%
Fila	$186M	-18%	And 1	$21M	+75%
Discus Athlet	ic $140M	+40%	Active Apparel	$20M	+12%
Danskin	$91M	+10%	InSport	$18M	+9%
M.J. Soffe	$84M	0%	Coed Sportswear	$14M	-20%

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