Jeff Gordon has signed a multiyear deal with the
William Morris Agency for representation in all areas of
entertainment, including personal endorsement, publishing
and image-based marketing. WMA's Raul Mateu will spearhead
the team of agents working with Gordon. Gordon's racing-
related activities with regard to merchandising and
licensing will continue to be handled by JG Motorsports,
while Gordon's racing-related media duties will remain with
NC-based Performance PR Plus (William Morris Agency).
HOT WHEELS: NFLPA's Players Inc has entered into an
integrated sponsorship and marketing partnership with Petty
Enterprises, PE2, the Richard Petty Driving Experience, and
related Petty and PE2 sponsors. The Players Inc name and
logo will appear as an associate sponsor on certain Petty
cars and its Craftsman Truck. Players Inc will also be a
part of all Petty and PE2 business units including the Petty
driving schools (Players Inc)....CART Licensed Products
inked IA-based Ertl Co. to produce collectible die-cast
metal replicas of PPG CART World Series cars (CART).
