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SBD/19/Sponsorships Advertising Marketing
BUCS ARE HOT: DUNN CHECKS IN WITH REGIONAL MARKETING EFFORT
Published November 19, 1997
Bucs RB Warrick Dunn has signed a multiyear deal with FL-based Checkers Drive-in Restaurants and will be involved in a variety of promotions, projects and events. Dunn will appear in TV, print and other media promos and advertising, as well as make appearances on behalf of the company. The deal was handled by NJ-based ISI, Dunn's marketing agency (Checkers). In Tampa, Dave Simanoff reports that Dunn will play a large role in Checkers' "push into the community." Checkers Senior Marketing Dir Donald Young: "It's been a while since Checkers has been involved in the community. (Signing Dunn) is a first step to getting back involved." Young said that Dunn-related marketing will be seen only in the Tampa Bay "and possibly Orlando" areas, but if the promos are successful the company "may hire local athletes in its other markets" (Tampa Bay BUSINESS JOURNAL, 11/17).