SBD/19/Sponsorships Advertising Marketing

BUCS ARE HOT: DUNN CHECKS IN WITH REGIONAL MARKETING EFFORT

          Bucs RB Warrick Dunn has signed a multiyear deal with
     FL-based Checkers Drive-in Restaurants and will be involved
     in a variety of promotions, projects and events.  Dunn will
     appear in TV, print and other media promos and advertising,
     as well as make appearances on behalf of the company.  The
     deal was handled by NJ-based ISI, Dunn's marketing agency
     (Checkers).  In Tampa, Dave Simanoff reports that Dunn will
     play a large role in Checkers' "push into the community." 
     Checkers Senior Marketing Dir Donald Young: "It's been a
     while since Checkers has been involved in the community. 
     (Signing Dunn) is a first step to getting back involved."
     Young said that Dunn-related marketing will be seen only in
     the Tampa Bay "and possibly Orlando" areas, but if the
     promos are successful the company "may hire local athletes
     in its other markets" (Tampa Bay BUSINESS JOURNAL, 11/17). 

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