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Leagues and Governing Bodies

LEAGUE NOTES

          SOCCER: On Sunday, 53,193 attended the U.S.-El Salvador
     World Cup qualifying match in Foxboro, MA (U.S. Soccer)
     ....The second-division A-League will expand from 24 to 28
     teams next year, and will include the addition of an MLS
     team of development players (USA TODAY, 11/18).
          TENNIS: Phoenix Home Life Mutual Insurance's
     sponsorship of the men's Phoenix/ATP Tour World Doubles
     Championship was examined by Greg Garber of the HARTFORD
     COURANT.  The event begins Wednesday in Hartford and this
     year, Phoenix is "more than a title sponsor," it is
     "basically in charge."  Garber: "In addition to the $500,000
     prize money, Phoenix is responsible for lining up sponsors
     (160 so far) and handling the logistics."  The company has
     retained Gold and Partners, a CT-based sports marketing
     firm, to assist in the event (HARTFORD COURANT, 11/16).
     ..Butch Buchholz has hired CT-based Marketing Corporation of
     America to promote his August '98 New Haven Pilot Pen
     International event (TENNIS WEEK, 11/20 issue).
          NBA: The league fined the Trail Blazers $25,000 and two
     of its players -- Rasheed Wallace and Kelvin Cato -- $2,500
     each, for violating the league's uniform code over the
     length of their shorts.  NBA VP/Operations Rod Thorn: "It
     has gotten out of control" (AP, 11/18).  Michael Jordan, the
     man "who popularized long, baggy" shorts: "My shorts have
     always been above my knees.  It's a certain trend, and I'm
     pretty sure [it] has been extended and the league wants to
     curtail that" (CHICAGO SUN-TIMES, 11/18).  NEWSDAY's Steve
     Zipay: "The new Jordan-brand St. John's uniforms are the
     baggiest we've seen.  The NBA can enforce fashion rules, but
     guess the NCAA can't.  Not sure why ... teams want them. 
     They make players look smaller" (NEWSDAY, 11/18).
          

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