Bucks Sold To Wesley Edens, Marc Lasry Michael King Staging First Boxing Card Tonight's Events A Lighter Buzz '47 Brand Launching New Campaign Anti-Drunk Driving Effort To Sponsor Race Bryce Harper Stars In Gatorade Spot podcast ESPN, Turner Launching NBA Playoff Ads Astros Launch App For In-Stadium Upgrade
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N.Y. Fox-affiliate WNYC "was the only Fox affiliate in the country not to pick up the national network feed" of the Redskins-Cowboys game last night at 7:00pm ET. Fox Sports VP/Media Relations Vince Wladika: "It was a decision that our New York station made on Friday, and they are the only one who chose not to go that route" (Baltimore SUN, 11/17). ...USA TODAY's Rudy Martzke reports that ESPN Radio, which now consists of 16 weekend hours, will add 55 weeknight hours in January, primarily game-related updates, as well as 15 weekday hours via talk from "The Sports Reporters" panelist Tony Kornheiser (USA TODAY, 11/17)....Westinghouse said it will officially change its name and stock symbol to CBS on December 1. The Pittsburgh-based company sold its industrial operations and said it will "focus solely on TV and radio" (WALL STREET JOURNAL, 11/17)....CNBC's "The Edge" examined the emergence of new women's sports magazines. Dewitt Media President Gene Dewitt: "The [WNBA] sold out ... Figure skating commands a premium now on [TV] and does a very good rating. So there are enough signs to me that women's sports are becoming more important and that makes them more important to marketers" (CNBC, 11/14).
The English Premier soccer league has agreed "to a record-breaking" $170M, three-year deal with a joint venture involving IMG's Mark McCormack and French pay TV group Canal Plus for TV rights outside the U.K., according to Juliana Koranteng of the HOLLYWOOD REPORTER. The deal, which will "sell international broadcasters matches involving the league's 20 teams, almost quadruples" the $15.3M paid annually by previous rights holder CSI since '92. Although the deal has not been confirmed, the Premier League "is said to have preferred the offer" from McCormack's TWI and Canal Plus because "it promised to extend the games' reach from Europe and Australia to the much-coveted Asian market" (Juliana Koranteng, HOLLYWOOD REPORTER, 11/17).