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I LOVE THESE STORES? NBA TO ENTER CROWDED RETAIL MARKET
Published November 17, 1997
The NBA will open its first retail store, "complete with a small basketball court, next September at 666 Fifth Avenue, between 52d and 53d Streets" in NYC, according to the N.Y. TIMES' Real-Estate section. The basement of the 15,000-square-foot, three-level store "will have a small court, with bleachers for special events." The building is going through a $15M renovation, but the league declined to reveal the costs of its renovation or lease terms. The store will sell licensed NBA/WNBA products, "ranging from basketballs to home furnishings." At the bottom of the 40- foot atrium is to be the court -- "the heart of the store -- surrounded by bleachers and visible from the decks above it." The NBA plans to offer "computer access to games from 50 years ago" or current ones, and the store will have TV monitors featuring "games in progress, interviews and highlights" from NBA/WNBA games (N.Y. TIMES, 11/16).