MOTOROLA, MOUNTAIN DEW AND BURTON FUSE TOGETHER DEMO TOUR

          Motorola and Mountain Dew will join forces with
     Burton's North American Snowboard Demo Tour this winter. 
     From November through March, 22 technical reps and two 30-
     foot demo trailers will visit more than 200 ski areas
     nationwide to offer consumers the opportunity to test
     Burton's snowboard products on snow.  Both Motorola and
     Mountain Dew will have an on-sight presence and be featured
     in the Demo Tour's print and Internet materials and on
     Burton's demo trailers.  VT-based Fuse Sports Marketing,
     which connects corporate brands with alternative sports,
     handled the deal on behalf of the Burton tour (Fuse).