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NFL SUES OVER USE OF LEAGUE MONIKER IN NFL PLAYERS GRILL

          The NFL last week filed suit over the NFLPA and
     Millennium Entertainment's planned restaurant chain, the NFL
     Players Grill, "to challenge the use of the 'NFL' name by
     Millennium and Commonwealth Associates," a N.Y. investment
     bank seeking funding for the restaurants, according to Terry
     Lefton of BRANDWEEK.  While the league "has never begrudged
     the union use of 'NFL' as part of its name," the restaurant
     "is the most conspicuous attempt by the union yet to use the
     trademark for commercial purposes."  Also, the NFL "has been
     quietly shopping its own restaurant entertainment concept
     for more than a year."  According to the complaint, a
     prospectus distributed by Commonwealth "included such claims
     as 'Millennium is the first and only restaurant company
     licensed to incorporate the NFL into a theme restaurant' and
     'league events and promotions are to be scheduled,' at these
     restaurants, both dubious claims, since the enterprise was
     founded under a license from NFLPA."  Sources tell Lefton
     that "in their haste to find backers, the would-be NFL
     restauranteurs apparently got overzealous, soliciting, among
     others, NFL owners for start-up funding" (BRANDWEEK, 11/10).
     
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