SBD/31/Sports Industrialists

MARTINA TAKES MICHAEL TO TASK FOR ROLE MODEL IMAGE

          MARTINA NAVRATILOVA, in her column for CONDE NAST SPORTS
     FOR WOMEN, writes that MICHAEL JORDAN is a "great athlete,
     but not a great role model."  She adds that Jordan could
     "make a bigger difference with a lot of kids by talking about
     issues like race and drug issues," but that he is "almost a
     textbook case of being politically ambiguous, especially when
     he knows his words are being reported."  Navratilova adds
     that Jordan "advising" TIGER WOODS on how to handle his
     celebrity is "not good for anyone."  Navratilova: "Coyness,
     avoidance of the media and declining to offer an opinion may
     be safe, but they don't help kids."  Navratilova: "[M]illions
     of youngsters are silently watching your every move.  They
     need to figure out how to be like you without the talents you
     have. ...It may be nice to sit on the fence, but you'll have
     to stand up eventually" (SPORTS FOR WOMEN, 11/97).

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