SBD/31/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NFLPA's Players Inc will assist Pop Warner's kick-off
     efforts to expand football involvement by young people. 
     Players Inc will grant two, $5,000 scholarships for academic
     excellence each year and launch the "Pros for Pop Warner"
     Campaign, a program that will see active NFL players assist
     the Pop Warner program and expand its reach (Players Inc).
     ....The NHL has established the A.S.S.I.S.T. program --
     Assist Skaters & Shooters In Succeeding Together -- to
     benefit under-funded youth hockey programs worldwide.  NHL
     A.S.S.I.S.T. will annually award a total of $100,000 to needy
     youth programs (NHL)....Tennis Canada announced that
     Mercedes-Benz Canada will donate $7,500 from a fundraising
     initiative at the '97 du Maurier Open tennis championship to
     the Junior Nationals tennis program (Tennis Canada)....NC-
     based Sports Marketing Enterprises announced that CA-based
     Viking Cue has joined the Camel Pro Billiards Series as
     sponsor of the $2,500 Viking Sportsmanship Award (Sports
     Marketing Ent.)....In a special report on the state of the
     golf industry, the L.A. TIMES' John Weyler reported that the
     number of golfers in the U.S. "has hovered" between 24-25
     million, but that sales of golf clubs "were up 11.4%" from
     June '96 to June '97, according to Golf Retailers Magazine. 
     Sales of rainwear increased 21.7%, golf gloves 12.8%, and
     golf socks were up 13.2%.  Accessories were up 33.7%, with
     "high-priced belts" a "driving force" (L.A. TIMES, 10,31).

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