Sources: NHL, Union Could Continue Bye Weeks Colts-Jets Gets 6.0 Overnight Rating For ESPN NFLPA Launches New Business Accelerator Les Moonves Defends NFL Ratings NHL Stands By Concussion Protocol Titans, Browns Allowed To Wear Special Cleats Pennel's Lawsuit Against NFL, NFLPA Resolved All NFL Partners See Week 13 Sunday Decline Many NFL Players Participate In Cleats Cause NHL Has Issue Shipping New Leafs Jerseys To Canada
SBD/31/Sponsorships Advertising Marketing
Published October 31, 1997
NFLPA's Players Inc will assist Pop Warner's kick-off efforts to expand football involvement by young people. Players Inc will grant two, $5,000 scholarships for academic excellence each year and launch the "Pros for Pop Warner" Campaign, a program that will see active NFL players assist the Pop Warner program and expand its reach (Players Inc). ....The NHL has established the A.S.S.I.S.T. program -- Assist Skaters & Shooters In Succeeding Together -- to benefit under-funded youth hockey programs worldwide. NHL A.S.S.I.S.T. will annually award a total of $100,000 to needy youth programs (NHL)....Tennis Canada announced that Mercedes-Benz Canada will donate $7,500 from a fundraising initiative at the '97 du Maurier Open tennis championship to the Junior Nationals tennis program (Tennis Canada)....NC- based Sports Marketing Enterprises announced that CA-based Viking Cue has joined the Camel Pro Billiards Series as sponsor of the $2,500 Viking Sportsmanship Award (Sports Marketing Ent.)....In a special report on the state of the golf industry, the L.A. TIMES' John Weyler reported that the number of golfers in the U.S. "has hovered" between 24-25 million, but that sales of golf clubs "were up 11.4%" from June '96 to June '97, according to Golf Retailers Magazine. Sales of rainwear increased 21.7%, golf gloves 12.8%, and golf socks were up 13.2%. Accessories were up 33.7%, with "high-priced belts" a "driving force" (L.A. TIMES, 10,31).