Dolphins Unveil Sun Life Stadium Renovations NFLPA Unveils T-Shirt Line Honoring FDNY NFL Reluctant On Long-Term "TNF" Deal Flacco Stars In Humorous Pepsi, Tostitos Ad DraftKings Inks Deals With Cowboys, Chiefs, Pats Judge Questions Goodell's Understanding Of CBA Raiders Move Into New Training Facility Alameda, Raiders Officials A No-Show At Presser Lenovo Launches Fantasy Football-Centric Ads O'Brien's Softer Side Highlighted In "Hard Knocks"
SBD/31/Sponsorships Advertising Marketing
Published October 31, 1997
NFLPA's Players Inc will assist Pop Warner's kick-off efforts to expand football involvement by young people. Players Inc will grant two, $5,000 scholarships for academic excellence each year and launch the "Pros for Pop Warner" Campaign, a program that will see active NFL players assist the Pop Warner program and expand its reach (Players Inc). ....The NHL has established the A.S.S.I.S.T. program -- Assist Skaters & Shooters In Succeeding Together -- to benefit under-funded youth hockey programs worldwide. NHL A.S.S.I.S.T. will annually award a total of $100,000 to needy youth programs (NHL)....Tennis Canada announced that Mercedes-Benz Canada will donate $7,500 from a fundraising initiative at the '97 du Maurier Open tennis championship to the Junior Nationals tennis program (Tennis Canada)....NC- based Sports Marketing Enterprises announced that CA-based Viking Cue has joined the Camel Pro Billiards Series as sponsor of the $2,500 Viking Sportsmanship Award (Sports Marketing Ent.)....In a special report on the state of the golf industry, the L.A. TIMES' John Weyler reported that the number of golfers in the U.S. "has hovered" between 24-25 million, but that sales of golf clubs "were up 11.4%" from June '96 to June '97, according to Golf Retailers Magazine. Sales of rainwear increased 21.7%, golf gloves 12.8%, and golf socks were up 13.2%. Accessories were up 33.7%, with "high-priced belts" a "driving force" (L.A. TIMES, 10,31).