Peterson Opens Up Following NFL Suspension Rogers Defends NHL GamePlus Exclusivity NHL Calls For Dismissal Of Concussion Suit Cuomo: "Impractical" To Play Game In Buffalo Browns Ink TV Deal With Local ABC Affiliate NFL's Jeff Pash Addresses Peterson Suspension Vikings Ready To Move On Without Peterson NFL Concussion Case Approval Still A Ways Off Falcons To Start Selling PSLs In Early '15 Leafs Execs Criticized For Poor On-Ice Results
SBD/31/Sponsorships Advertising Marketing
Published October 31, 1997
NFLPA's Players Inc will assist Pop Warner's kick-off efforts to expand football involvement by young people. Players Inc will grant two, $5,000 scholarships for academic excellence each year and launch the "Pros for Pop Warner" Campaign, a program that will see active NFL players assist the Pop Warner program and expand its reach (Players Inc). ....The NHL has established the A.S.S.I.S.T. program -- Assist Skaters & Shooters In Succeeding Together -- to benefit under-funded youth hockey programs worldwide. NHL A.S.S.I.S.T. will annually award a total of $100,000 to needy youth programs (NHL)....Tennis Canada announced that Mercedes-Benz Canada will donate $7,500 from a fundraising initiative at the '97 du Maurier Open tennis championship to the Junior Nationals tennis program (Tennis Canada)....NC- based Sports Marketing Enterprises announced that CA-based Viking Cue has joined the Camel Pro Billiards Series as sponsor of the $2,500 Viking Sportsmanship Award (Sports Marketing Ent.)....In a special report on the state of the golf industry, the L.A. TIMES' John Weyler reported that the number of golfers in the U.S. "has hovered" between 24-25 million, but that sales of golf clubs "were up 11.4%" from June '96 to June '97, according to Golf Retailers Magazine. Sales of rainwear increased 21.7%, golf gloves 12.8%, and golf socks were up 13.2%. Accessories were up 33.7%, with "high-priced belts" a "driving force" (L.A. TIMES, 10,31).