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KARMANOS DISMISSES DISCOUNTED TICKETS AS BUNCH OF HOCUS-POCUS
Published October 31, 1997
Between negative press and "an unrelenting owner" in Peter Karmanos, the city of Greensboro, NC, "is trapped in the middle of a marketing maelstrom surrounding" the Hurricanes, according to Scott Michaux of the Greensboro NEWS & RECORD. Peter Reichard, Dir of the Greensboro Area Chamber of Commerce: "[T]he community ego has taken a bit of a bruising here. It would be very good to have (the Hurricanes) acknowledge that and try to fix it." Team officials, however, say "they are unlikely" to discount tickets, which average $38, to increase attendance. The team has offered $99 family plans and $15 student seats and is planning another cost-cutting program for later in November. As a "show of appreciation" to the 3,089 season-ticket holders, the team is also giving each an extra ticket to every home game. Hurricanes Owner Peter Karmanos: "I don't care what anybody says. You don't cut. I'm never going to discount season tickets because I've grown up in a market that has never discounted tickets" (NEWS & RECORD, 10/30).