SBD/31/Franchises

KARMANOS DISMISSES DISCOUNTED TICKETS AS BUNCH OF HOCUS-POCUS

          Between negative press and "an unrelenting owner" in
     Peter Karmanos, the city of Greensboro, NC, "is trapped in
     the middle of a marketing maelstrom surrounding" the
     Hurricanes, according to Scott Michaux of the Greensboro NEWS
     & RECORD.  Peter Reichard, Dir of the Greensboro Area Chamber
     of Commerce: "[T]he community ego has taken a bit of a
     bruising here.  It would be very good to have (the
     Hurricanes) acknowledge that and try to fix it."  Team
     officials, however, say "they are unlikely" to discount
     tickets, which average $38, to increase attendance.  The team
     has offered $99 family plans and $15 student seats and is
     planning another cost-cutting program for later in November. 
     As a "show of appreciation" to the 3,089 season-ticket
     holders, the team is also giving each an extra ticket to
     every home game.  Hurricanes Owner Peter Karmanos: "I don't
     care what anybody says.  You don't cut.  I'm never going to
     discount season tickets because I've grown up in a market
     that has never discounted tickets" (NEWS & RECORD, 10/30).


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