F1's Ross Brawn In Favor Of Budget Caps Circuit Of The Americas Wants More U.S. F1 Races Liberty Media Completes F1 Takeover FIA Approves Sale Of F1 To Liberty Media Zak Brown Formally Takes McLaren Role Liberty Creating OTT Service For F1? Brawn Reportedly To Replace Ecclestone At F1 USGP Bounces Back After Down Year In '15 Social Studies: NBC Sports' Luke Smith COTA Logs Highest-Ever Attendance For '16 F1 USGP
SBD/30/Sponsorships Advertising Marketing
CANADIAN OFFICIAL OFFERS RACING EXEMPTION ON TOBACCO BAN
Published October 30, 1997
Canadian Health Minister Allan Rock "signalled" that he will "change tobacco laws to allow motor sport racers to advertise smoking on their uniforms and vehicles," according to Anne Dawson of the TORONTO SUN. Rock: "We made the commitment as a government. Formula One is an important event in Canada and we want to do what we can." CART spokesperson T.E. McHale did not make an official comment until further review of the plan, but said, "It sounds (like) very encouraging news" (TORONTO SUN, 10/29). PPG GETS COMPANY: While CART is looking to bring in a company to share title sponsorship of its series with PA- based PPG, PPG Dir of Sports Marketing Mike Sack said the company "plans to continue its strong presence in racing circuits" even after sharing CART title sponsorship, according to Denise Melilli of CRAIN'S CLEVELAND BUSINESS. CART and PPG execs say that "by bringing in a more consumer- oriented company as co-sponsor, they can raise the profile of the series." PPG is viewed primarily as "a business-to- business sponsor," that uses its hospitality and signage presence at CART tracks to "market products to customers in the automotive and automotive aftermarket industries." PPG spends "about" $8M in motorsports sponsorships and promotions each year (CRAIN'S CLEVELAND BUSINESS, 10/27).