CVC Capital's Mackenzie: Make F1 More Exciting Dolphins' Ross Eyeing F1 Bid Bernie Ecclestone Retains Control Of F1 Haas Ready To Get F1 Experiment Underway Attendance For F1 Race At COTA Down F1 Race Draws Nearly 108,000 To COTA Haas F1 Team Names Adam Jacobs CMO F1 Could Head Back To Vegas F1 Race In New Jersey Delayed Again FIFA Bans F1 Driver's World Cup Tribute Helmet
SBD/30/Sponsorships Advertising Marketing
CANADIAN OFFICIAL OFFERS RACING EXEMPTION ON TOBACCO BAN
Published October 30, 1997
Canadian Health Minister Allan Rock "signalled" that he will "change tobacco laws to allow motor sport racers to advertise smoking on their uniforms and vehicles," according to Anne Dawson of the TORONTO SUN. Rock: "We made the commitment as a government. Formula One is an important event in Canada and we want to do what we can." CART spokesperson T.E. McHale did not make an official comment until further review of the plan, but said, "It sounds (like) very encouraging news" (TORONTO SUN, 10/29). PPG GETS COMPANY: While CART is looking to bring in a company to share title sponsorship of its series with PA- based PPG, PPG Dir of Sports Marketing Mike Sack said the company "plans to continue its strong presence in racing circuits" even after sharing CART title sponsorship, according to Denise Melilli of CRAIN'S CLEVELAND BUSINESS. CART and PPG execs say that "by bringing in a more consumer- oriented company as co-sponsor, they can raise the profile of the series." PPG is viewed primarily as "a business-to- business sponsor," that uses its hospitality and signage presence at CART tracks to "market products to customers in the automotive and automotive aftermarket industries." PPG spends "about" $8M in motorsports sponsorships and promotions each year (CRAIN'S CLEVELAND BUSINESS, 10/27).