Chinese Backers Could Solidify Vegas F1 Race NBC's Diffey Talks F1 Opener, 100th Indy 500 Austin F1 Race Adds Taylor Swift Concert COTA Reaches Settlement To Lower Tax Bill More Bad News For Austin's F1 Race Austin's F1 Race In Peril NBC Seeing Viewership Gains For F1 F1 Ecclestone Not Optimistic On U.S. Market Sources: Group Led By Dolphins' Ross Nears F1 Deal Ecclestone: F1 Could Be Sold By End Of '15
SBD/30/Sponsorships Advertising Marketing
CANADIAN OFFICIAL OFFERS RACING EXEMPTION ON TOBACCO BAN
Published October 30, 1997
Canadian Health Minister Allan Rock "signalled" that he will "change tobacco laws to allow motor sport racers to advertise smoking on their uniforms and vehicles," according to Anne Dawson of the TORONTO SUN. Rock: "We made the commitment as a government. Formula One is an important event in Canada and we want to do what we can." CART spokesperson T.E. McHale did not make an official comment until further review of the plan, but said, "It sounds (like) very encouraging news" (TORONTO SUN, 10/29). PPG GETS COMPANY: While CART is looking to bring in a company to share title sponsorship of its series with PA- based PPG, PPG Dir of Sports Marketing Mike Sack said the company "plans to continue its strong presence in racing circuits" even after sharing CART title sponsorship, according to Denise Melilli of CRAIN'S CLEVELAND BUSINESS. CART and PPG execs say that "by bringing in a more consumer- oriented company as co-sponsor, they can raise the profile of the series." PPG is viewed primarily as "a business-to- business sponsor," that uses its hospitality and signage presence at CART tracks to "market products to customers in the automotive and automotive aftermarket industries." PPG spends "about" $8M in motorsports sponsorships and promotions each year (CRAIN'S CLEVELAND BUSINESS, 10/27).