SBD/30/Sponsorships Advertising Marketing

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  • CANADIAN OFFICIAL OFFERS RACING EXEMPTION ON TOBACCO BAN

              Canadian Health Minister Allan Rock "signalled" that he
         will "change tobacco laws to allow motor sport racers to
         advertise smoking on their uniforms and vehicles," according
         to Anne Dawson of the TORONTO SUN.  Rock: "We made the
         commitment as a government.  Formula One is an important
         event in Canada and we want to do what we can."  CART
         spokesperson T.E. McHale did not make an official comment
         until further review of the plan, but said, "It sounds
         (like) very encouraging news" (TORONTO SUN, 10/29).
              PPG GETS COMPANY: While CART is looking to bring in a
         company to share title sponsorship of its series with PA-
         based PPG, PPG Dir of Sports Marketing Mike Sack said the
         company "plans to continue its strong presence in racing
         circuits" even after sharing CART title sponsorship,
         according to Denise Melilli of CRAIN'S CLEVELAND BUSINESS.  
         CART and PPG execs say that "by bringing in a more consumer-
         oriented company as co-sponsor, they can raise the profile
         of the series."  PPG is viewed primarily as "a business-to-
         business sponsor," that uses its hospitality and signage
         presence at CART tracks to "market products to customers in
         the automotive and automotive aftermarket industries."   PPG
         spends "about" $8M in motorsports sponsorships and
         promotions each year (CRAIN'S CLEVELAND BUSINESS, 10/27). 
         
    

    Print | Tags: Champ Car World Series, Formula One
  • MARKETPLACE ROUND-UP

              DEALS: Nashville's NHL expansion franchise has awarded
         its $2M advertising account to Nashville-based Dye, Van Mol,
         Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a
         corporate sponsor of the '98 Goodwill Games.  As part of its
         sponsorship, Johnson & Johnson and its "National Safe Kids
         Campaign" will also participate in the Junior Goodwill Games
         (CABLE WORLD, 10/27 issue)....MD-based Softspikes, Inc. has
         named NJ-based Mastro Communications to handle its PR
         activities (Softspikes)....The city of Lancaster, CA, "Big
         8" Softball Complex signed a three-year deal with CA-based
         Triumph! Sports Energy, to become the softball complex'
         official sport beverage (Lancaster Sports News).
              NOTES: State Farm Insurance Companies' Mid-South Region
         will honor Grambling State Univ. Coach Eddie Robinson at a
         charity dinner, November 29, in New Orleans (State Farm).
         ...Fleishman-Hillard will handle PR for the Negro Leagues
         Baseball Museum in Kansas City (K.C. STAR, 10/30).
    
    

    Print | Tags: NHL
  • RETAILERS HOPE NBA SEASON CAN KICK-START LAGGING SALES

              "Mired in a prolonged slump," sporting goods chains are
         hoping the return of the NBA season can "help spark a
         revival" in the $2.2B basketball shoe business, according to
         Richard Wilner of the N.Y. POST.  The Sports Authority VP/
         Merchandise Joe Chichelo: "These are very important weeks
         coming.  I hope the marquee shoes bring some life back into
         the basketball category."  Chichelo said "the non-marquee"
         basketball shoe priced over $90 has "not been performing as
         it once was."  Modell's Sporting Goods CEO Michael Modell:
         "The (Allen) Iverson shoe has been very popular and we will
         be keeping an eye on sales to see how the entire business is
         doing."  Wilner adds that "stores are so desperate to pull
         in crowds ... they are twisting the arms of sneaker makers
         for exclusive launch dates."  For example, a New York City
         Foot Locker will be the first to debut Fila's Grant Hill IV
         shoe on Saturday and Hill "will be on hand to pump [up] the
         volume of sales" (Richard Wilner, N.Y. POST, 10/30).
    
    

    Print | Tags: Fila USA, Foot Locker/Venator Group, NBA, The Sports Authority
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