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  • YORK INT'L SIGNS ON AS OFFICIAL SPONSOR OF USOC AND SLOC

              The USOC and SLOC announced that PA-based York
         International Corp. will become an official sponsor of the
         '98, 2000 and 2002 U.S. Olympic Teams, as well as a sponsor
         of the 2002 Winter Games and 2002 Paralympics Games in Salt
         Lake City.  York is an industrial equipment supplier (OPUS). 
         In UT, Jay Baltezore reported that the company declined to
         reveal the value of the sponsorship, but that the figure "is
         presumed to meet" the $10M supplier sponsorship category set
         by the USOC (SALT LAKE TRIBUNE, 10/28)....In other news, The
         Home Depot has retained Cohn & Wolfe to leverage its eight-
         year sponsorship of the U.S. and Canadian Olympic and
         Paralympic teams and the 2002 Winter Games (Cohn & Wolfe).
              WOMEN'S DAY: The U.S. women's hockey team, which will
         compete in the Nagano Olympics, is profiled by Sam Walker of
         the CHRISTIAN SCIENCE MONITOR.  The "rising profile of the
         women's Olympic team has helped spark a boomlet in girl's
         hockey," and the women's team "will surely help recruit
         thousands of girls to their fledgling sport and demonstrate
         that men's teams don't have a monopoly on excitement." 
         Walker: "Their play might make some spectators forget, if
         only for a moment, that they're women at all" (CSM, 10/30).
    
    

    Print | Tags: Home Depot, Olympics, OPUS, SLOC, USOC
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