NBA TV, FS Indiana Set Records United Airlines Renews As Arena Sponsor WTA Brussels Open Folds After Three Years NCAA Awards Championship Events Commissioners Discuss NCAA Reform NCAA's Emmert Talks O'Bannon Lawsuit Van Gundy Will Not Broadcast Knicks Game E-Trade Will Not Run Super Bowl Ad IAF: Emmert Says New Structure Possible Kings Lead NBA Teams In Attendance Gains
The USOC and SLOC announced that PA-based York International Corp. will become an official sponsor of the '98, 2000 and 2002 U.S. Olympic Teams, as well as a sponsor of the 2002 Winter Games and 2002 Paralympics Games in Salt Lake City. York is an industrial equipment supplier (OPUS). In UT, Jay Baltezore reported that the company declined to reveal the value of the sponsorship, but that the figure "is presumed to meet" the $10M supplier sponsorship category set by the USOC (SALT LAKE TRIBUNE, 10/28)....In other news, The Home Depot has retained Cohn & Wolfe to leverage its eight- year sponsorship of the U.S. and Canadian Olympic and Paralympic teams and the 2002 Winter Games (Cohn & Wolfe). WOMEN'S DAY: The U.S. women's hockey team, which will compete in the Nagano Olympics, is profiled by Sam Walker of the CHRISTIAN SCIENCE MONITOR. The "rising profile of the women's Olympic team has helped spark a boomlet in girl's hockey," and the women's team "will surely help recruit thousands of girls to their fledgling sport and demonstrate that men's teams don't have a monopoly on excitement." Walker: "Their play might make some spectators forget, if only for a moment, that they're women at all" (CSM, 10/30).