CBS Streaming All SEC Games In '15 Temple To Renew With Under Armour UK Relaunches Sports Website Gametime Expanding Reward Program Charlotte CFB Game Unlikely To Sell Out LLWS Overnight Down On ABC Dodgers' Vin Scully Says '16 His Last Grand Slam Quest Brings New U.S. Open Advertisers Octagon Signs Elena Delle Donne Classified Advertisements
The USOC and SLOC announced that PA-based York International Corp. will become an official sponsor of the '98, 2000 and 2002 U.S. Olympic Teams, as well as a sponsor of the 2002 Winter Games and 2002 Paralympics Games in Salt Lake City. York is an industrial equipment supplier (OPUS). In UT, Jay Baltezore reported that the company declined to reveal the value of the sponsorship, but that the figure "is presumed to meet" the $10M supplier sponsorship category set by the USOC (SALT LAKE TRIBUNE, 10/28)....In other news, The Home Depot has retained Cohn & Wolfe to leverage its eight- year sponsorship of the U.S. and Canadian Olympic and Paralympic teams and the 2002 Winter Games (Cohn & Wolfe). WOMEN'S DAY: The U.S. women's hockey team, which will compete in the Nagano Olympics, is profiled by Sam Walker of the CHRISTIAN SCIENCE MONITOR. The "rising profile of the women's Olympic team has helped spark a boomlet in girl's hockey," and the women's team "will surely help recruit thousands of girls to their fledgling sport and demonstrate that men's teams don't have a monopoly on excitement." Walker: "Their play might make some spectators forget, if only for a moment, that they're women at all" (CSM, 10/30).