SBD/29/Sports Media

CHARGERS ARE NOT GOING TO GET XTRA FOR RADIO RIGHTS

          The Chargers and XTRA-AM radio have ended their
     relationship after 11 seasons, according to Fritz Quindt of
     the SAN DIEGO UNION-TRIBUNE, who wrote that XTRA "merely
     pulled its final contract renewal offer off the table." 
     XTRA GM Kevin McCarthy: "We just agreed to disagree on the
     value of rights fees. ... and we had an amicable parting of
     the ways."  Quindt's sources put XTRA's "final" offer at
     "about" $3M per year plus "performance incentives," which
     would have been "an increase over the present rights fee." 
     McCarthy: "We've lost substantial money the last two years
     on football.  We were willing to lose money on the next
     contract, too, just not as much."  McCarthy, on losing the
     Chargers: "I'm not inconsolable; if we had the Padres and
     lost them, I'd be inconsolable.  NFL teams are the worst
     bang for the buck.  You're buying only 56 hours a year"
     (Fritz Quindt, SAN DIEGO UNION-TRIBUNE, 10/28).

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