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SI LOOKS AT MJ'S MARKETING DEALS WITH OAKLEY AND NIKE
Published October 29, 1997
Michael Jordan's relationship with both Nike and Oakley
is examined in SI's "Scorecard." Nike and Oakley are
currently involved in a legal dispute over the manufacturing
and patent of its sunglasses and Oakley will soon launch its
own footwear division to compete with Nike. While Jordan is
an endorser of Oakley sunglasses and a company board member,
he won't sit on its separate footwear division board.
Jordan's reps say the dual marketing agreements "do not
represent a conflict of interest." SI: "But Oakley
spokesperson Renee Law says the original board will have an
input on footwear issues. Add to this the fact that Nike
now includes sunglasses in its merchandise line, and it's
clear that somewhere along the way, Jordan might be sleeping
with the enemy" (SI, 11/3 issue). Oakley has released its
new eyewear line called Mars, and the company stated that
Jordan was "significantly involved in the design" (Oakley).




