SBD/29/Sponsorships Advertising Marketing

SI LOOKS AT MJ'S MARKETING DEALS WITH OAKLEY AND NIKE

          Michael Jordan's relationship with both Nike and Oakley
     is examined in SI's "Scorecard."  Nike and Oakley are
     currently involved in a legal dispute over the manufacturing
     and patent of its sunglasses and Oakley will soon launch its
     own footwear division to compete with Nike.  While Jordan is
     an endorser of Oakley sunglasses and a company board member,
     he won't sit on its separate footwear division board.  
     Jordan's reps say the dual marketing agreements "do not
     represent a conflict of interest."  SI: "But Oakley
     spokesperson Renee Law says the original board will have an
     input on footwear issues.  Add to this the fact that Nike
     now includes sunglasses in its merchandise line, and it's
     clear that somewhere along the way, Jordan might be sleeping
     with the enemy" (SI, 11/3 issue).  Oakley has released its
     new eyewear line called Mars, and the company stated that
     Jordan was "significantly involved in the design" (Oakley).

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Related Topics:

Nike, Oakley, Sports Illustrated

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