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SBD/29/Sponsorships Advertising Marketing
SI LOOKS AT MJ'S MARKETING DEALS WITH OAKLEY AND NIKE
Published October 29, 1997
Michael Jordan's relationship with both Nike and Oakley is examined in SI's "Scorecard." Nike and Oakley are currently involved in a legal dispute over the manufacturing and patent of its sunglasses and Oakley will soon launch its own footwear division to compete with Nike. While Jordan is an endorser of Oakley sunglasses and a company board member, he won't sit on its separate footwear division board. Jordan's reps say the dual marketing agreements "do not represent a conflict of interest." SI: "But Oakley spokesperson Renee Law says the original board will have an input on footwear issues. Add to this the fact that Nike now includes sunglasses in its merchandise line, and it's clear that somewhere along the way, Jordan might be sleeping with the enemy" (SI, 11/3 issue). Oakley has released its new eyewear line called Mars, and the company stated that Jordan was "significantly involved in the design" (Oakley).