SBD/29/Olympics

USOC TO GIVE RINGING ENDORSEMENT TO ITSELF

          For the first time since the '20's, no commercial logos
     will appear on the uniforms worn by U.S. athletes on the
     medal podium at the Nagano Winter Games in February,
     according to Mike Gorrell of the SALT LAKE TRIBUNE.  OPUS
     President John Krimsky said that only the USOC logo -- the
     letters USA over the five interlocked Olympic rings --will
     appear on team suits worn for medal presentations and the
     opening and closing ceremonies.  Krimsky: "This is an
     experiment to tell us more about the value of the rings." 
     Gorrell reported that the USOC is "hoping a strong public
     recognition of the logo in subsequent marketing checks will
     convince sporting-goods manufacturers ... that have spurned
     associations with the Olympic movement to come into the fold
     and bring their money with them."  Gorrell added that
     commercial logos "may be back" during the 2002 Winter Games
     in Salt Lake City, "but only if a sporting-goods company
     contributes to the Olympic movement, and not just to
     individual athletes" (SALT LAKE TRIBUNE, 10/28).  Also in
     UT, Lisa Riley Roche reported that Krimsky wouldn't name the
     two remaining sponsors for the 2002 Games, but "did say
     they'll be a malt beverage maker and an airline."  Riley
     Roche added that Anheuser-Busch and Delta Air have been past
     Olympic sponsors (DESERET NEWS, 10/28).

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Related Topics:

Anheuser Busch, Olympics, OPUS, USOC

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