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USOC TO GIVE RINGING ENDORSEMENT TO ITSELF
Published October 29, 1997
For the first time since the '20's, no commercial logos will appear on the uniforms worn by U.S. athletes on the medal podium at the Nagano Winter Games in February, according to Mike Gorrell of the SALT LAKE TRIBUNE. OPUS President John Krimsky said that only the USOC logo -- the letters USA over the five interlocked Olympic rings --will appear on team suits worn for medal presentations and the opening and closing ceremonies. Krimsky: "This is an experiment to tell us more about the value of the rings." Gorrell reported that the USOC is "hoping a strong public recognition of the logo in subsequent marketing checks will convince sporting-goods manufacturers ... that have spurned associations with the Olympic movement to come into the fold and bring their money with them." Gorrell added that commercial logos "may be back" during the 2002 Winter Games in Salt Lake City, "but only if a sporting-goods company contributes to the Olympic movement, and not just to individual athletes" (SALT LAKE TRIBUNE, 10/28). Also in UT, Lisa Riley Roche reported that Krimsky wouldn't name the two remaining sponsors for the 2002 Games, but "did say they'll be a malt beverage maker and an airline." Riley Roche added that Anheuser-Busch and Delta Air have been past Olympic sponsors (DESERET NEWS, 10/28).