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NASCAR LOOKS TO FOR WAYS TO EXPOSE SPORTS TO NEW FANS
Published October 29, 1997
The state of NASCAR was examined by Mark Armijo of the ARIZONA REPUBLIC under the header, "Circuit Feels Some Growing Pains." With "success, popularity and growth come problems," and there are "some who wonder whether the sport is becoming too popular. Could it eventually drown in its own pool of financial success?" Armijo: "[S]ome say yes. Some say NASCAR is paying a dear price for its corporate growth. ... They say it is losing its intimacy." NASCAR President Bill France Jr: "Too popular? No, I don't think so. There's an awful lot of potential customers out there that still don't follow motorsports." Armijo: "But at what price can new fans be added? If the series indeed can ill afford to expand much beyond 35 races, will some of the traditional racetracks on the circuit lose one of their two yearly dates to make room for the California and Las Vegas speedways, and other future sites?" Car Owner Felix Sabates: "My problem with the schedule is: Why go to all these same tracks twice that are in the same market?" France: "We haven't even gotten to that point of whether we'll be taking away races to add races. We're very selective in what we're doing" (AZ REPUBLIC, 10/28).