SBD/29/Leagues Governing Bodies

NASCAR LOOKS TO FOR WAYS TO EXPOSE SPORTS TO NEW FANS

          The state of NASCAR was examined by Mark Armijo of the
     ARIZONA REPUBLIC under the header, "Circuit Feels Some
     Growing Pains."  With "success, popularity and growth come
     problems," and there are "some who wonder whether the sport
     is becoming too popular.  Could it eventually drown in its
     own pool of financial success?"  Armijo: "[S]ome say yes. 
     Some say NASCAR is paying a dear price for its corporate
     growth. ... They say it is losing its intimacy."  NASCAR
     President Bill France Jr: "Too popular?  No, I don't think
     so. There's an awful lot of potential customers out there
     that still don't follow motorsports."  Armijo: "But at what
     price can new fans be added?  If the series indeed can ill
     afford to expand much beyond 35 races, will some of the
     traditional racetracks on the circuit lose one of their two
     yearly dates to make room for the California and Las Vegas
     speedways, and other future sites?"  Car Owner Felix
     Sabates: "My problem with the schedule is: Why go to all
     these same tracks twice that are in the same market?" 
     France: "We haven't even gotten to that point of whether
     we'll be taking away races to add races.  We're very
     selective in what we're doing" (AZ REPUBLIC, 10/28). 

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