SBD/27/Sports Industrialists


          The Bills named Canadian reps to help them in marketing
     and sales promotion of the team in Toronto.  Former CFL Argos
     Dir of Marketing BRET GALLAGHER and former Labatt Breweries
     Promotions Manager DOUG FRAIN have been added to the team's
     staff in Toronto (TORONTO SUN, 10/26).....Former Patriots and
     Colts QB TOM RAMSEY was named Dir of Corporate Sales by the
     Broncos (Co Springs GAZETTE TELEGRAPH, 10/26). 

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