Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

10.27.1997

          In FL, entrepreneur Dennis Valdez launched his Blue
     Marlin Beer six weeks ago and "immediately" sold out 1,500
     cases, and now "can't keep Blue Marlin Beer in stock."  Levy
     Restaurants and Pro Player Stadium began offering Blue
     Marlin Beer during the playoffs and served it at the club
     level during the World Series (SUN-SENTINEL, 10/25).
     ...Dennis Rodman, who wears Converse, said that he "doubts"
     he will wear his new Nike shooting shirt (CHICAGO SUN-TIMES,
     10/25)....About 300 women are expected at a soldout
     "Football 101 for Ladies" class at Foxboro Stadium on
     Wednesday (BOSTON GLOBE, 10/26). "Extra" profiled the NFL's
     "Football 101 for Ladies" on Friday ("Extra," 10/24).

PREVIOUS "60 MINUTES'" LESLEY STAHL STUDIES NIKE/ADIDAS' STUDENT PLAN NEXT NATIONAL WOMEN'S GROUPS CRITICIZE NIKE OVER WORKERS ISSUES

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