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  • ESPN CHILTON SPORTS POLL: HOW WE FEEL ABOUT OLYMPIC SPONSORS

              ESPN Chilton Sports Poll asked over 2,000 people age
         12+ about their perceptions of the Olympic Sponsors.  The
         result below represents the total U.S. population 12+ and
         men aged 18-45 with an annual income of $50,000+ between
         July and September 1997 (ESPN Chilton Sports Poll). 
    
                       
    U.S.
    POPULATION
    AGES 12+
    MEN AGES 18-45
    WITH INCOME
    $50,000+
    Official Sponsor
    27.20%
    38.40%
    Patriotic
    16.20%
    25.60%
    Self-Serving
    16.20%
    17.50%
    Charitable
    16.10%
    16.30%
    Excellence
    10.10%
    5.10%
    Greedy
    5.80%
    2.50%
    The best
    5.30%
    2.40%

    Print | Tags: ESPN, The Back of the Book, Walt Disney
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