NBA TV, FS Indiana Set Records United Airlines Renews As Arena Sponsor WTA Brussels Open Folds After Three Years NCAA Awards Championship Events Commissioners Discuss NCAA Reform NCAA's Emmert Talks O'Bannon Lawsuit Van Gundy Will Not Broadcast Knicks Game E-Trade Will Not Run Super Bowl Ad IAF: Emmert Says New Structure Possible Kings Lead NBA Teams In Attendance Gains
SBD/24/The Back Of The BookPrint All
ESPN Chilton Sports Poll asked over 2,000 people age 12+ about their perceptions of the Olympic Sponsors. The result below represents the total U.S. population 12+ and men aged 18-45 with an annual income of $50,000+ between July and September 1997 (ESPN Chilton Sports Poll).
MEN AGES 18-45
Official Sponsor27.20%38.40% Patriotic16.20%25.60% Self-Serving16.20%17.50% Charitable16.10%16.30% Excellence10.10%5.10% Greedy5.80%2.50% The best5.30%2.40%