Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
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ESPN Chilton Sports Poll asked over 2,000 people age 12+ about their perceptions of the Olympic Sponsors. The result below represents the total U.S. population 12+ and men aged 18-45 with an annual income of $50,000+ between July and September 1997 (ESPN Chilton Sports Poll).
MEN AGES 18-45
Official Sponsor27.20%38.40% Patriotic16.20%25.60% Self-Serving16.20%17.50% Charitable16.10%16.30% Excellence10.10%5.10% Greedy5.80%2.50% The best5.30%2.40%