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ESPN Chilton Sports Poll asked over 2,000 people age 12+ about their perceptions of the Olympic Sponsors. The result below represents the total U.S. population 12+ and men aged 18-45 with an annual income of $50,000+ between July and September 1997 (ESPN Chilton Sports Poll).
MEN AGES 18-45
Official Sponsor27.20%38.40% Patriotic16.20%25.60% Self-Serving16.20%17.50% Charitable16.10%16.30% Excellence10.10%5.10% Greedy5.80%2.50% The best5.30%2.40%