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CAPS PUTS ITS EFFORTS TOWARD ENDING COUNTERFEIT MERCHANDISE

          Counterfeit merchandise within the sports industry is
     examined by Roger Thurow of the WALL STREET JOURNAL.   The
     Coalition to Advance the Protection of Sports Logos (CAPS),
     was formed in '92 as a joint effort between Collegiate
     Licensing Co. and its schools, the NFL, NBA, MLB and NHL and
     apparel maker Starter.  In using a network of investigators
     across the U.S. who "prowl flea markets, investigate
     suspicious shipments at customs ports and scour parking lots
     before big games," CAPS raids have seized $70M worth of
     counterfeit product and production equipment since the
     organization's inception.  But counterfeiting "is so
     endemic," that CAPS and others are "far behind in the
     score," as "about" $1B worth of counterfeit sports products
     hit the market each year (WALL STREET JOURNAL, 10/24).
          BULL-MARKET: In Chicago, Fred Mitchell writes "perhaps
     the NBA should expand its surveillance of non-licensed
     merchandise overseas."  Former Chicago Tribune columnist
     Dorothy Collin, who recently returned from a month in the
     Baltics and Russia: "I was gone 30 days and 28 of those days
     I saw someone wearing a Bulls cap or jacket.  They were not
     Americans.  And they were not licensed NBA clothing.  I was
     told by our guide that the kids in Russia like the red bull
     on the cap" (Fred Mitchell, CHICAGO TRIBUNE, 10/24).

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Chicago Bulls, MLB, NBA, NFL, NHL

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