Fox Has Best World Series Opener Since '09 Fanatics To Get Rights To NHL Playoff Apparel Hansen Group Offers To Fund Seattle Arena Privately Google, Sportradar Tracking World Series Pressure Fox Sees High Demand For World Series Ads Texans-Broncos Lowest Week 7 "MNF" Since '12 World Series Tickets Still Setting Price Records MLB Postseason Viewership Down 8% Cubs Poised For Marketing Opportunities NHL, Players Set Escrow Withholding Rate At 15%
SBD/24/Sponsorships Advertising Marketing
CAPS PUTS ITS EFFORTS TOWARD ENDING COUNTERFEIT MERCHANDISE
Published October 24, 1997
Counterfeit merchandise within the sports industry is examined by Roger Thurow of the WALL STREET JOURNAL. The Coalition to Advance the Protection of Sports Logos (CAPS), was formed in '92 as a joint effort between Collegiate Licensing Co. and its schools, the NFL, NBA, MLB and NHL and apparel maker Starter. In using a network of investigators across the U.S. who "prowl flea markets, investigate suspicious shipments at customs ports and scour parking lots before big games," CAPS raids have seized $70M worth of counterfeit product and production equipment since the organization's inception. But counterfeiting "is so endemic," that CAPS and others are "far behind in the score," as "about" $1B worth of counterfeit sports products hit the market each year (WALL STREET JOURNAL, 10/24). BULL-MARKET: In Chicago, Fred Mitchell writes "perhaps the NBA should expand its surveillance of non-licensed merchandise overseas." Former Chicago Tribune columnist Dorothy Collin, who recently returned from a month in the Baltics and Russia: "I was gone 30 days and 28 of those days I saw someone wearing a Bulls cap or jacket. They were not Americans. And they were not licensed NBA clothing. I was told by our guide that the kids in Russia like the red bull on the cap" (Fred Mitchell, CHICAGO TRIBUNE, 10/24).