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NFL SIDELINES ARE LATEST FASHION RUNWAYS FOR MODEL COACHES
Published October 23, 1997
"Looking to boost slowing sportswear sales," the NFL and licensed apparel companies are seeking to transform NFL coaches "into tasteful arbiters of a more subdued line of jock chic," according to Chris Reidy of the BOSTON GLOBE. Reidy reports that the NFL and apparel marketers "have latched on to golf-inspired casual wear as a way to reach new customers," and that NFL coaches on today's sidelines "are looking like golf pros, wearing shirts with a team logo not much bigger than an Izod alligator." Reebok Apparel Marketing Dir Andrea Hoff said Reebok "has taken an inspiration" from its golf lines "and extended it into football," meaning better fabrics and "smaller logo treatment." Sporting Goods Intelligence Editor Bob McGee added that better fabrics "also mean higher prices and higher profit margins for retailers" (BOSTON GLOBE, 10/23).