The UNC Web site, at www.goheels.com, "shattered
records" on October 9 when 83,540 users logged on to read
news of Dean Smith's retirement. The previous daily high on
www.goheels.com had been "about 16,000," according to Jill
Newbold, interactive manager at Tar Heels Sports Marketing,
which owns the site (TRIANGLE BUSINESS JOURNAL, 10/20).
CLICK OR TREAT: SI For Kids has launched its annual
Halloween Web site at www.sikids.com. The site features a
Haunted Mansion, where visitors are greeted by the likes of
Martina Hingis, Tiger Woods and Troy Aikman (SI For Kids).
SUPER SITE: The San Diego Super Bowl XXXII Host
Committee unveiled its official Web site at www.superbowl
host.org. The site, developed and designed by CA-based
CommerceWAVE Inc., will provide everything from online
shopping to trivia games to video coverage of Super Bowl-
related events (Super Bowl XXXII Host Committee).
WORM.COM: Dennis Rodman has joined AOL's Athlete
Direct. His first live chat session will take place at
9:00pm ET next Wednesday. AOL Keyword: Athlete Direct.
Athlete Direct will also set up an official Rodman online
area, offered exclusively to AOL members (Athlete Direct).
RATINGS: RelevantKnowledge's September ratings of World
Wide Web usage shows that of the top 15 information/
entertainment sites, ESPN SportsZone ranked 8th with 2.187
million "unique users," CBS SportsLine ranked 13th with
1.379 "unique users," and NFL.com ranked 14th with 1.173
"unique users" (BROADCASTING & CABLE, 10/20 issue).
