SBD/17/Sponsorships Advertising Marketing

X MARKS THE SPOT IN ESPN'S SPONSORSHIP GOLD RUSH

          ESPN has sold out all Gold Sponsorships for its second-
     annual Winter X Games, renewing deals with last year's Gold
     Sponsors AT&T, Nike, Mountain Dew, Pringles, Taco Bell and
     Volkswagen.  Second year associate sponsors Salomon, the
     U.S. Marines and Visa will be joined by newcomers Speed
     Stick Ultimate and Starburst Fruit Twist.  One associate
     sponsorship remains available.  Sponsorship benefits include
     a media presence on ESPN, ESPN2, ESPN radio, ESPN SportsZone
     and print exposure, along with on-site and hospitality
     opportunities.  A special, 24-page "Guide to Winter X"
     insert will be in 550,000 copies of the year-end double
     issue of Rolling Stone magazine and 160,000 copies of
     Snowboarder magazine.  ESPN, ESPN2 and ABC will televise 17
     hours of original programming for the Winter X Games (ESPN).

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