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X MARKS THE SPOT IN ESPN'S SPONSORSHIP GOLD RUSH
Published October 17, 1997
ESPN has sold out all Gold Sponsorships for its second- annual Winter X Games, renewing deals with last year's Gold Sponsors AT&T, Nike, Mountain Dew, Pringles, Taco Bell and Volkswagen. Second year associate sponsors Salomon, the U.S. Marines and Visa will be joined by newcomers Speed Stick Ultimate and Starburst Fruit Twist. One associate sponsorship remains available. Sponsorship benefits include a media presence on ESPN, ESPN2, ESPN radio, ESPN SportsZone and print exposure, along with on-site and hospitality opportunities. A special, 24-page "Guide to Winter X" insert will be in 550,000 copies of the year-end double issue of Rolling Stone magazine and 160,000 copies of Snowboarder magazine. ESPN, ESPN2 and ABC will televise 17 hours of original programming for the Winter X Games (ESPN).