Sponsorships Advertising Marketing

NEW DEAL ADDS ATHLETE TO SPORTS' SHARK-INFESTED WATERS

10.17.1997

          The Greg Norman Collection, a division of Reebok Int'l,
     has signed two-time Olympic volleyball champion Bryan Ivie
     as the first athlete other than Norman to endorse the line. 
     The Collection said Ivie's signing demonstrates its intent
     to "expand the brand, reaching beyond the golf course." 
     Ivie will promote the Collection on and off the court, "in
     particular" the swim/sport group.  He'll also be a part of
     the spring '98 ad campaign (Greg Norman Collection).

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