SBD/17/Sponsorships Advertising Marketing

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              The AHL has renewed its marketing partnership with
         Anheuser-Busch and its Bud Ice and Bud Ice Light brands. 
         Bud Ice and Bud Ice Light will become the official beers of
         the AHL and Bud Ice will serve as an official sponsor of the
         '98 All-Star Classic and be title sponsor of the Bud Ice
         Goaltender of the Game award.  The league also renewed its
         deal with Sher-Wood through the '99-2000 season.  The deal
         makes Sher-Wood the official stick of the AHL as well as
         title sponsor of the Sher-Wood AHL Player Of The Week. 
         Sher-Wood will also receive title sponsorship to three skill
         events at the AHL All-Star Skills Competition and receive 
         dasherboard signage at the All-Star Classic (AHL).

    Print | Tags: AHL, Anheuser Busch

              S.F.-based Global Exchange "plans demonstrations in 50
         U.S. cities on Saturday," to protest Nike's labor practices
         in Asia, according to USA TODAY's Melanie Wells.  The
         "watchdog group" hopes to "hit Nike where it will hurt: On
         college campuses."  Meanwhile, Nike is running ads today in
         college newspapers across the U.S. that urges students and
         administrators to visit its Web site where it gives details
         of its action against factory abuses overseas.  Wells adds
         that Nike is also planning to hand out fliers at some
         protests (USA TODAY, 10/17).  In DOONESBURY, Gary Trudeau
         continues his week-long focus on Nike and mentions
         Saturday's "Nike Awareness Day" (THE DAILY). 
              NIKE RESPONSE: Nike released preliminary findings from
         a study conducted by a faculty/MBA student team at
         Dartmouth's Tuck School on worker's spending patterns in
         Vietnam and Indonesia. The study indicates that Nike
         contract factory workers can meet basic needs and have some
         income for discretionary spending and savings (Nike).
              NIKE BOYCOTT: In Boston, GLOBE columnist Derrick
         Jackson writes on Nike under the header, "Running From
         Nike," that he and his wife "have boycotted Nike for years." 
         Jackson: "Nike is one of the world's greatest examples of
         legal consumer fraud.  Nike gets people to think a pair of
         shoes makes them worth a million dollars.  It gets them to
         forget that the shoe workers are often treated as if they
         have no worth at all" (BOSTON GLOBE, 10/17).

    Print | Tags: Nike

              SHAD-DADDY: An NBA spokesperson said the league is
         "looking into the situation" of Shaquille O'Neal taping over
         the Nike logo on his team shooting shirt (Mult., 10/17).
              NHL: MBNA America Bank announced that the NHL has
         extended its exclusive agreement making MBNA the official
         MasterCard credit card issuer for the NHL and its 26 member
         teams to the year 2002 (MBNA)....ANC Sports Enterprises has
         reached multi-year agreements with the Senators, Lightning
         and Kings to supply rotational dasherboard signage in their
         arenas beginning with the '97-98 NHL season (ANC). 
              ABL: Safeway Food & Drug has become a "major" sponsor
         of the ABL's San Jose Lasers through 2000 (Lasers)....NY-
         based Finlay Sports will serve as the official printer of
         the ABL, and will print the league's monthly program, the
         ABL media directory, all nine ABL team media guides (ABL).
              GENERAL: FL-based Entry Media has contracted the
         FleetCenter to add turnstile advertising, starting with the
         Bruins in '97-98.  The sponsor will be the Boston Globe
         (Entry Media)....The CISL's "GMC Safari Million Dollar Kick"
         will be held at halftime of Game Two of the league's
         Championship Series on Sunday (CISL)....Ohio area Retailers
         were "overwhelmed" with the demand for Indians AL
         Championship T-shirts, sweatshirts, caps and assorted
         memorabilia (AKRON BEACON JOURNAL, 10/17)....ProServ has
         been retained by the Holiday Organization to manage the
         annual ATP Tour event in Commack, Long Island (ProServ).
         ...Fleet Financial Group has run ads in the WALL STREET
         JOURNAL and BUSINESS WEEK touting its role in the financial 
         refinancing of the Ravens deal.  The ads feature the Ravens'
         uniform, helmets and team marks (THE DAILY).

    Print | Tags: ATP, Baltimore Ravens, Boston Bruins, Cleveland Indians, General Motors, MasterCard, NBA, NHL, Nike, Ottawa Senators, Tampa Bay Lightning

              The Greg Norman Collection, a division of Reebok Int'l,
         has signed two-time Olympic volleyball champion Bryan Ivie
         as the first athlete other than Norman to endorse the line. 
         The Collection said Ivie's signing demonstrates its intent
         to "expand the brand, reaching beyond the golf course." 
         Ivie will promote the Collection on and off the court, "in
         particular" the swim/sport group.  He'll also be a part of
         the spring '98 ad campaign (Greg Norman Collection). 

    Print | Tags: Reebok

              ESPN has sold out all Gold Sponsorships for its second-
         annual Winter X Games, renewing deals with last year's Gold
         Sponsors AT&T, Nike, Mountain Dew, Pringles, Taco Bell and
         Volkswagen.  Second year associate sponsors Salomon, the
         U.S. Marines and Visa will be joined by newcomers Speed
         Stick Ultimate and Starburst Fruit Twist.  One associate
         sponsorship remains available.  Sponsorship benefits include
         a media presence on ESPN, ESPN2, ESPN radio, ESPN SportsZone
         and print exposure, along with on-site and hospitality
         opportunities.  A special, 24-page "Guide to Winter X"
         insert will be in 550,000 copies of the year-end double
         issue of Rolling Stone magazine and 160,000 copies of
         Snowboarder magazine.  ESPN, ESPN2 and ABC will televise 17
         hours of original programming for the Winter X Games (ESPN).

    Print | Tags: ABC, ATT, ESPN, Nike, PepsiCo, Visa, Walt Disney, Washington Nationals
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