Epstein's Deal With Cubs Serves As Benchmark MLB Game Viewership Lower On ESPN ESPN Negotiates Out-Of-Home TV Deals Dolphins' Color Rush Uniforms Mocked Diversity In MLB Front Offices Again Questioned Too Many MLB Postseason Broadcasters? Louisville Football Success Bolsters TV Profile Minnesota United Quiet On Construction Delays Oilers Want To Host Hockey's World Juniors, World Cup NHL Appoints Pandora's Heidi Browning CMO
Published October 17, 1997
MLB: CNBC's Don Dahler examined News Corp.'s purchase of the Dodgers and noted that "a phrase being batted around to describe what Murdoch will do with the Dodgers is 'take it global.'" Sports marketing analyst Don Dixon: "They've got a great opportunity long-range to get fifty, a hundred times their money back over the relatively near haul" (CNBC, 10/16)....Although the city of Baltimore "was willing" to throw a parade for the Orioles, the team turned down the offer (Baltimore SUN, 10/17). GENERAL: The MLS Rapids drew 18,452 for Wednesday night's playoff game, which was the third-highest weekday crowd of '97 (USA TODAY, 10/17).....ESPN's Gary Thorne was the emcee at a rally yesterday in Columbus, OH, which launched the sale of PSLs for that city's expansion NHL franchise (COLUMBUS DISPATCH, 10/16).