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FOX/MARMENT GROUP OFFER POLLING CHALLENGE TO ESPN/CHILTON
Published October 15, 1997
Fox Sports and CT-based The Marment Group (TMG) have announced the creation of a year-round tracking poll to monitor the sports business marketplace including fan interests, sponsorships, promotions, advertising and merchandising. The Fox Sports/TMG Poll will be a comprehensive weekly sports poll tracking interests, attitudes, TV viewing, Internet usage, brand loyalty, product consumption, propensity to purchase and sponsorship awareness. The survey will also help corporations evaluate their return on investment in sports and will aid rights holders in determining the value of their properties. TMG has conducted research work for the USOC, NFL Enterprises and Microsoft, among others. TMG's Chris Passarell and Tracey Schoenadel are contacts for the new service (Fox/TMG). The Fox Sports/TMG Poll "will compete against" the ESPN/Chilton Sports Poll, a research tool frequently cited by the media (AD AGE DAILY, 10/15).